Vice President, Strategy

Vice President, StrategyCompany description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.Overview The Vice President, Strategy (VP) leads the strategy and planning process for assigned clients, while assisting in implementing strategic initiatives & constructs across Collective.

The VP contributes to marketing and media strategy and builds solid relationships with clients and internal partners across levels and functions. They are able to manage, lead, and develop internal strategy team members' strategic abilities.ResponsibilitiesMaintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiativesLead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunitiesElevate and provide critical thinking across a portfolio of brands + running projectsGuide and support internal teams in the application & positioning of strategic constructs & productsGuide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resourcesDrive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clientsWrite and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendationsProvide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsBe familiar with widely used and emerging insight tools and media technology, channels, and terminologyForm collaborative relationships with other agency capabilities, partner agency teams and third parties as necessaryQualifications10+ years of experience in media planning/strategy with progressive levels of responsibilityProven track record of strategic leadership & oversightExperience across all media types (national, local, digital, direct, programmatic, shopper, etc.)Ability to translate data into viable business solutions to enhance strategies and meet deliverablesAbility to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordinglyExcellent written and verbal communication, presentation, organizational, interpersonal and analytical skillsExcellent leadership ability to drive team to deliver resultsData storyteller and problem solver who can identify meaningful, singular, useable insights/tensionsComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.Thorough and proven ability to thrive in a fast-paced environmentAdditional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.