Vice President of Sales

We are looking for a Vice President of Sales to lead and scale our Wholesale and Amazon sales channels. This role will oversee all major retail relationships, with a particular focus on Target and Walmart, while also driving growth and operational excellence across Amazon (1P and/or 3P).

The ideal candidate brings deep experience in the apparel industry, understands the complexity of large national retailers, and has a strong track record of building and leading high-performing sales teams. This person will play a critical role in expanding distribution, strengthening retail partnerships, and driving sustainable revenue growth.

Key Responsibilities

Retail & Wholesale Leadership

• Own and lead the national wholesale sales strategy, with a focus on major retailers including Target, Walmart, and other national accounts
• Manage and grow key retailer relationships, acting as the primary executive contact for strategic partners
• Drive line reviews, assortment strategy, and sell-in across seasonal product launches
• Partner closely with merchandising, planning, and product teams to align retail assortments with consumer demand

Amazon Channel Ownership

• Oversee the Amazon business across 1P and/or 3P models, including revenue growth, assortment expansion, and operational performance
• Partner with marketing and digital teams to optimize content, promotions, pricing, and advertising strategy
• Ensure strong inventory management, forecasting, and operational execution across the Amazon channel
• Build and execute annual and multi-year sales strategies across wholesale and marketplace channels
• Identify opportunities for distribution expansion, category growth, and new retail partnerships
• Lead revenue forecasting and demand planning in partnership with finance and operations teams
• Lead and develop a high-performing sales organization, including national account managers and Amazon specialists
• Establish clear performance metrics, sales targets, and accountability structures
• Foster strong cross-functional collaboration with product development, merchandising, marketing, and operations
• Bring deep expertise in big box retail dynamics, including merchandising strategy, pricing architecture, promotional cadence, and retail analytics
• Translate retailer insights into actionable strategies that drive sell-through and margin performance

Qualifications

• 10–15+ years of sales leadership experience in the apparel or consumer goods industry
• Proven experience managing large national accounts, particularly Target and Walmart
• Significant experience with Amazon sales (Vendor Central and/or Seller Central)
• Demonstrated ability to scale wholesale businesses and grow large retail partnerships
• Strong understanding of retail planning, forecasting, and inventory management
• Experience leading and developing high-performing sales teams
• Excellent negotiation, relationship management, and strategic planning skills
• Based in or willing to work hybrid in Los Angeles

What We’re Looking For

• A retail athlete who understands how big box retailers actually work
• Someone who can operate strategically with executives but also tactically with buyers
• A leader who knows how to build strong partnerships internally across product, planning, and marketing
• A builder who can scale revenue while protecting brand integrity