Vice President Marketing

Careers with our clients through Forvis Mazars | Professional Search

Our client is seeking a dynamic, strategic, and visionary Vice President of Marketing to lead and evolve a high-impact marketing organization focused on brand growth, market expansion, and client engagement onsite in West Palm Beach, FL .

As a key member of the executive leadership team, this role will define and execute a forward-looking marketing strategy that elevates brand presence and drives business growth. The ideal candidate brings a strong blend of strategic leadership, operational execution, and brand storytelling, with a particular emphasis on experiential marketing—creating immersive, high-impact brand experiences similar to large-scale activations such as Formula 1 events.

This leader will work cross-functionally with business development, operations, and executive stakeholders to position the organization as a standout brand in competitive, relationship-driven markets.

Key Responsibilities

Executive & Strategic Leadership

• Develop and lead a long-term marketing strategy aligned with business growth and expansion goals
• Partner with executive leadership to define go-to-market strategies for new markets, services, and verticals
• Present marketing strategy, performance insights, and forecasts to senior leadership
• Drive market research and competitive intelligence to inform positioning and growth strategy

Brand, Experience & Communications

• Define and manage brand identity and positioning across all channels
• Lead the development of experiential marketing initiatives that create memorable, high-touch client and brand experiences (e.g., VIP events, large-scale activations, immersive environments)
• Oversee public relations, media strategy, events, and industry engagement
• Serve as a brand ambassador and thought leader at industry events and speaking opportunities
• Own and manage the marketing budget, ensuring strong ROI and strategic alignment
• Oversee all marketing functions, including digital strategy, content, proposals, and business development support
• Implement a data-driven marketing approach, tracking KPIs such as brand awareness, engagement, pipeline influence, and conversion
• Evaluate and optimize marketing technology stack (CRM, automation, analytics tools)
• Build, lead, and mentor a high-performing marketing team
• Define team structure, roles, and capabilities to support organizational growth
• Foster a culture of creativity, innovation, accountability, and collaboration

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree preferred)
• 10+ years of progressive marketing leadership experience, including 5+ years in a senior executive role
• Proven success building strong brands and driving growth in B2B or relationship-driven industries
• Demonstrated experience leading or integrating experiential marketing initiatives (events, activations, brand experiences)
• Expertise in full-funnel marketing strategy, from awareness to client retention
• Strong leadership, executive presence, and communication skills
• Experience with MarTech platforms, CRM systems (e.g., Salesforce, HubSpot), and analytics tools
• Track record of managing budgets with performance and ROI focus

Preferred Experience

• Background in industries such as construction, real estate, architecture/engineering, or other project-based environments
• Experience supporting organizations through growth, expansion, or transformation
• Familiarity with RFP/bid processes and client-driven sales cycles
• Experience designing high-profile, experiential brand activations that drive engagement and differentiation

What Success Looks Like

Success in this role means building a recognizable, differentiated brand supported by innovative marketing strategies and memorable experiences. You will elevate market presence, strengthen client relationships, and create impactful moments that set the organization apart—both digitally and in-person.