Vice President Marketing

Competitive Base + Performance Incentive

Our client is a rapidly growing, $150M-$200M revenue consumer business with an aggressive expansion strategy. They are looking to appoint a Vice President of Marketing to lead the brand, membership growth and customer strategy through its next phase of growth.

This is a builder’s role for a commercially minded marketing leader who views marketing as a revenue function and can build the systems, team and strategy to support a much larger business.

The Role

Reporting directly to the CEO, you will own:

• Membership & Loyalty: Acquisition, conversion, retention, churn reduction and customer lifetime value.
• Growth & Brand: Marketing strategy, budget, brand positioning and new-site launch campaigns.
• Digital & Technology: Paid media, SEO, email/SMS, social, CRM, analytics and marketing technology.
• AI & Data: Identify and implement AI tools to improve efficiency, personalization and customer insight.
• ROI & Performance: Own CAC, LTV, churn and marketing ROI across channels and locations.
• Leadership: Build and lead a small marketing team while managing external agencies and partners.

What We're Looking For

• Senior marketing leadership experience within a multi-unit consumer business .
• Proven experience with membership, subscription or loyalty-based models; this is the key requirement.
• Strong understanding of churn, retention, LTV and customer acquisition economics.
• Demonstrable track record of connecting marketing spend to commercial results.
• Strong digital marketing experience across paid media, SEO, email/SMS and analytics.
• Experience supporting rapid growth, new market entry or multi-site expansion.
• Comfortable using AI-enabled marketing tools and adopting new technology.
• Entrepreneurial, hands-on and commercially driven.
• Must be able to work full-time from the Montgomery, Texas office.

Experience in QSR, fitness, convenience retail, or another membership-focused consumer business would be highly relevant.

Why Join?

This is an opportunity to build and own the marketing function of a rapidly scaling business , with direct exposure to the CEO and significant influence over membership growth, customer acquisition and future expansion.

If you're a VP/Head of Marketing with a strong membership or subscription background and are looking for a genuine build-and-grow opportunity, I'd be keen to speak with you.