Vice President Marketing

Director / VP of Growth MarketingLocation: Preferred Jacksonville/ St Agustine areaIndustry: Consumer | Health & Wellness | Multi-Location GrowthBuild the Marketing Engine Behind a High-Growth Consumer PlatformOur client is building a centralized marketing function to support rapid expansion across multiple markets.This is a newly created leadership role designed to bring key marketing capabilities in-house and build the foundation for long-term scale.Initially, this leader will operate broadly across growth, acquisition, systems, reporting, and execution. Over time, they will build and develop a specialized internal marketing team.The primary objective is simple: Drive efficient customer acquisition while building the internal marketing capability to support future growth.Industry experience is flexible. Franchise experience is not required.This role is ideal for a builder who enjoys creating structure, improving performance, and developing teams.What You'll OwnLead customer and patient acquisition strategy across multiple marketsImprove lead quality while lowering cost per lead and customer acquisition costIncrease conversion from inquiry ?

appointment ? show ? member/customerBring key marketing capabilities in-house over timeBuild and scale the internal marketing team over 12–18 monthsInitially operate across multiple disciplines including paid search, SEO, paid social, lifecycle marketing, reporting, and attributionDevelop repeatable local marketing programs across locationsSupport onboarding and enablement of locations and their marketing stackOwn HubSpot strategy, workflows, reporting, and automationEstablish scalable marketing systems, processes, and operating rhythmsIdeal BackgroundGrowth marketingCustomer acquisitionConsumer lead generationMulti-location businessesRetail marketingMembership or subscription businessesHealthcare consumer acquisitionPerformance marketing agenciesDTC brandsExperience that stands out:Reduced CAC while increasing volumeImproved conversion and show ratesBuilt internal marketing functionsTransitioned work from agency ?

in-houseOwned paid media and attributionExperience with HubSpot and automationComfortable operating in both strategy and executionTeam & Growth OpportunityStart with a small existing team and expand over time.Potential future additions may include:Paid MediaSEOLifecycle MarketingContentSocial MediaCreative / DesignLong term, this leader transitions from hands-on operator to builder and leader of a broader marketing organization.Who Will Thrive HereBuilder mentalityStrong operator and executorData-driven decision makerComfortable wearing multiple hats earlyCustomer acquisition obsessedExcited to create rather than inheritBase salary + bonus (DOE)