Vice President, Marketing

Responsibilities

• Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
• Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
• Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
• Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.
• Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
• Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
• Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.
• Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.
• Lead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis's platform across government, financial services, and enterprise segments.
• Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions.
• Own competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositions.
• Partner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cycles.
• Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win.
• Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps.
• Implement a real-time revenue attribution model, providing clear visibility into marketing's contribution to pipeline and closed deals.
• Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.
• Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact.
• Foster a team culture where people do their best work — create an environment where people do the best work of their careers, with clear development paths and a culture of trust and accountability.
• Level up the team from tactical execution to strategic thinking, coaching marketers to connect their work directly to business outcomes.
• Build deep, productive partnerships with parallel teams — especially RevOps, Sales Leadership, Product, and post-sales teams — ensuring marketing is a true strategic partner, not a service function.
• Attract and retain top talent, building a diverse team that reflects the global markets Chainalysis serves.

Requirements

• 15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
• Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
• Experience overseeing demand generation and product marketing functions, as well as experience working in support of an Enterprise solutions salesforce
• Experience leading a field marketing function, inclusive of customer marketing
• Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products
• A track record as a proven people leader who elevates teams, develops future leaders, and builds trust across the organization — someone who develops talent, builds trust, and creates teams that punch above their weight
• Strong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadership
• Ability to work effectively in a fast-paced and dynamic environment
• Strategic thinker with the ability to translate strategy into actionable plans