Vice President Marketing

Vice President Of MarketingLead all aspects of marketing strategy, brand development, and go-to-market execution. Immediate need. Charlotte, NC (on-site or hybrid preferred).

To expand brand presence and drive customer acquisition in a competitive category. Collaborative, fast-paced, and innovation-focused culture. $180,000–$220,000 base plus performance bonus and equity.The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand.

This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.Key responsibilities include:Define and implement the marketing vision, roadmap, and team structure.Drive digital, brand, and product marketing initiatives across all channels.Lead performance marketing, SEO/SEM, PR, and influencer strategies.Partner cross-functionally with product, sales, and leadership to align goals.Optimize budget allocation and performance metrics to scale growth efficiently.Build and mentor a high-performing marketing team.Qualifications include:10+ years of progressive marketing experience, including 3+ years in a senior leadership role.Background in consumer products, lifestyle, or tech-adjacent industries preferred.Demonstrated success in scaling DTC and retail marketing efforts.Strong analytical, strategic, and creative skills with an ROI-focused mindset.Experience with both early-stage growth and established brand marketing environments.