Vice President, Hospitality

GO PR has established itself as one of the industry’s leading boutique hospitality PR agencies, earning recognition from Business Insider, Crain’s and, for the third consecutive year, Observer’s list of top luxury travel firms. The agency is known for its media relations expertise and bold, unexpected creative thinking—from transforming a room at Walker Hotel Tribeca into an immersive “Pink Fuzz” experience in partnership with Pantone, to brokering a cowboy boot-lending program with Tecovas for Michelin-starred chef Charlie Palmer’s Cattlemen’s Club, to creating a fully branded Anthropologie Home suite at Hotel Anna & Bel. We partner with hotels, resorts, destinations, restaurants and hospitality brands to build relevance, shape reputation and earn meaningful visibility through strategic media relations, creative programming, thoughtful partnerships and trusted counsel.

Our boutique size is one of our greatest strengths. We are collaborative, entrepreneurial and deeply invested in both our clients and one another. We move quickly, think creatively and hold ourselves to a high standard, while fostering a supportive culture where people are encouraged to grow.

About the Role:

GO PR is seeking a Vice President to serve as a senior strategic leader across the agency. This person will oversee a portfolio of travel, hospitality and lifestyle clients; cultivate trusted client relationships; develop ambitious, culturally relevant communications strategies; and lead teams in delivering exceptional work. This is a full-time, hybrid role based in the New York City Metropolitan Area, with flexibility for partial work from home.

This candidate will be both a big-picture thinker and a hands-on practitioner. They will know how to translate business objectives into smart PR strategies, identify the stories and ideas most likely to break through, guide complex account work from concept through execution, and step in directly when senior expertise is needed. They will also play a meaningful role in developing talent, strengthening agency operations, retaining and growing client relationships, and winning new business.

This role reports to the Founder & CEO and works closely with the agency’s senior leadership team.

Responsibilities Include:

• Serve as the senior strategic lead for a portfolio of travel, hospitality and lifestyle clients, cultivating trusted relationships with owners, executives, marketing leaders and agency partners.
• Develop long-term communications strategies that align with clients’ business objectives, positioning, audiences and commercial priorities.
• Provide clear, confident counsel on brand positioning, launches, hotel openings, reputation management, emerging issues and timely cultural opportunities.
• Anticipate client needs and potential challenges, bringing forward thoughtful solutions and ensuring teams remain focused on the initiatives with the greatest potential impact.
• Lead senior-level client meetings, strategy sessions, presentations and difficult conversations with confidence, diplomacy and sound judgment.
• Oversee media strategy across travel, lifestyle, business, design, food and beverage, wellness and other relevant verticals, while maintaining strong relationships with top-tier journalists and influential storytellers.
• Identify compelling narratives, emerging trends and cultural moments, translating them into creative, ownable campaigns, partnerships and media opportunities that strengthen clients’ marketplace positioning.
• Write and edit high-level strategies, pitches, press releases, messaging documents, proposals and presentations, ensuring all work is thoughtful, accurate and client-ready.
• Remain hands-on in media relations, directly pitching priority stories and helping team members develop their own reporter relationships and media instincts.
• Lead, motivate and mentor account teams by setting clear expectations, delegating thoughtfully, balancing workloads and maintaining accountability for the final product.
• Provide direct, timely and constructive feedback that strengthens team members’ strategic thinking, writing, media relations, attention to detail and client-management skills.
• Oversee performance management for direct reports, including goal setting, regular check-ins, formal reviews and professional development, while participating in recruiting, onboarding and training as the agency grows.
• Partner closely with the Founder & CEO and senior leadership team on agency priorities, staffing, client health and operational decision-making.
• Maintain visibility into account scopes, team capacity, proactively addressing inefficiencies or overservicing while ensuring work is delivered on time, within scope and to GO PR’s standards.
• Play a leadership role in new business by identifying strong-fit prospects, shaping positioning, developing creative concepts, writing proposals and presenting to prospective clients.
• Identify opportunities to retain and organically grow existing client relationships while protecting the quality and sustainability of the work.
• Represent GO PR at client meetings, media appointments, industry events and conferences, while contributing to the agency’s thought leadership, visibility and relationships within the hospitality community.
• Help evolve agency systems, capabilities and standards so the business can grow without compromising creativity, service or culture.

Qualifications:

• 10–13+ years of public relations experience, ideally within an agency, with significant travel and hospitality expertise.
• Proven record of leading complex client relationships and earning the trust of senior executives, owners and marketing leaders.
• Strong, current relationships across top-tier travel, lifestyle, business, design, food and beverage, and wellness media.
• Demonstrated experience conceiving and executing original campaigns, partnerships, activations and media moments that generate meaningful attention and measurable impact.
• Strong creative instincts and the ability to connect communications strategies to clients’ broader business goals.
• Exceptional writing and editing skills, rigorous attention to detail and a high standard for client-ready work.
• Expertise in planning, prioritizing and delegating, with ownership of both outcomes and the processes required to achieve them.
• Proven success managing and developing teams, including delivering candid feedback, addressing performance issues and helping high‑potential employees grow.
• Comfort operating in a boutique‑agency environment with an entrepreneurial, resourceful, collaborative and hands‑on approach.
• Enthusiasm for new business and the ability to translate strategic insight and creative thinking into persuasive proposals and presentations.
• Self‑motivated, positive and proactive approach to teamwork.
• Desire to grow with the company.

Salary/Benefits

• The anticipated salary range for this position is $135,000-150,000 commensurate with experience
• Discretionary bonus annually, up to 3-5%
• Generous vacation, PTO and wellness days
• Competitive Medical, dental and vision insurance
• Retirement plan with 3% match
• Monthly wellness credit to be used at leisure
• Hybrid work environment (2 days in office in Flatiron)
• Summer and September Fridays
• Annual company retreat
• Paid family leave
• 10% commission on business brought in
• A collaborative, women‑led company with a positive and supportive culture
• Opportunity to shape strategy and have a visible impact at a growing, award‑winning boutique agency.
• Direct access to senior leadership and the ability to influence agency decisions, culture and growth
• Meaningful opportunities to mentor talent, build new capabilities and help define the agency’s next chapter