Vice President – Global Marketing

• Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
• Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
• Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
• Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
• Direct global marketing budget spend to maximize business impact and ROI
• Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
• Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
• Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
• Align global and regional marketing execution while enabling local market relevance
• Partner with Product, Sales, and Engineering to translate strategy into focused execution

Requirements

• 12+ years of progressive marketing leadership experience, including global scope
• Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
• Strong track record of driving demand generation, pipeline growth, and measurable business impact
• Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
• Fluency in digital marketing, analytics, and modern marketing practices
• Strong commercial acumen with the ability to align marketing strategy and budgets to revenue outcomes
• Track record of building high-performing teams and developing organizational capability
• Strong executive presence, communication skills, and leadership effectiveness
• Willingness to travel as required to support global teams and business needs