Vice President, Field Marketing – Americas

• Define and lead the Americas Field Marketing vision, strategy, and operating model in alignment with Cohesity's global go-to-market strategy.
• Serve as the senior marketing advisor to Americas Sales leadership, ensuring marketing programs directly support regional growth objectives and revenue targets.
• Own the regional marketing strategy responsible for generating and accelerating pipeline across Enterprise, Commercial, Public Sector, and Strategic Accounts.
• Build trusted relationships with senior sales leaders throughout the Americas.
• Lead the Americas field events strategy, including executive roundtables, customer forums, roadshows, conferences, tradeshows, and industry events.
• Develop and execute joint go-to-market strategies with strategic alliances and channel partners.

Requirements

• Bachelor's degree in marketing, Business, Communications, or related discipline.
• 15+ years of progressive B2B marketing experience.
• 8+ years leading field marketing, demand generation, revenue marketing, or regional marketing organizations.
• Demonstrated success partnering with enterprise sales organizations to drive measurable pipeline and revenue outcomes.
• Experience managing significant marketing budgets and investment portfolios.
• Proven track record building and leading high-performing teams, including leaders of leaders.
• Deep understanding of: Field Marketing, Demand Generation, ABM, Partner Marketing, Customer Marketing, Pipeline Analytics, Revenue Operations.

Core Competencies

Expertise in developing and executing field marketing strategies that align with sales objectives, driving pipeline growth and revenue through effective demand generation and partner marketing initiatives. Proven ability to lead high-performing teams and manage substantial marketing budgets to achieve measurable outcomes.

Highest-signal resume keywords

• Field Marketing Leadership
• Demand Generation Strategy
• Revenue Marketing Expertise
• Pipeline Analytics
• Team Building and Leadership

ATS Optimization Keywords

Hard Skills

• B2B Marketing
• Field Marketing
• Demand Generation
• Account-Based Marketing (ABM)
• Partner Marketing
• Customer Marketing
• Revenue Operations
• Pipeline Management
• Budget Management
• Marketing Strategy Development

Soft Skills

• Relationship Building
• Strategic Advisory
• Collaboration
• Communication
• Leadership

Certifications & Qualifications

• Bachelor's Degree in Marketing
• Bachelor's Degree in Business
• Bachelor's Degree in Communications

Industry Keywords

• Go-To-Market Strategy
• Sales Leadership
• Marketing Programs
• Regional Growth Objectives
• High-Performing Teams