Vice President Director, Media

VP/Director Of Media StrategyRight now, we're looking for a brilliant VP/Director of Media Strategy to drive that transformation – someone who's an expert in the field, with a broad set of stellar media, marketing and management skills.Sound like you? Read on.You'll take ownership and direct responsibility for management within the Media group on brands within a retail portfolio client and overall for the team, leading strategy development and the writing of media plans – plus you'll oversee project negotiation, implementation and performance analysis.ResponsibilitiesTranslating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communicationsLeading a team of 2-6 people with oversight and accountability cross-functionallyProviding relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordinglyAstutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant mannerCross-channel media strategy and planning leadership (applicable to client work and team education/training)Close collaboration with cross-functional teams - investment, analytics, account, project management, media tech, business operationsDevelopment of media thought-leadershipMain point of contact for senior media and marketing clientDeveloping and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategiesBeing a "chameleon," ably shifting and adapting to meet business demands and individual client needsEffectively and enthusiastically representing Digitas – you'll be the face of our company, the person whom staff and clients alike look up toA willingness to travel as needed – you're open to new places, new faces and new ideasQualificationsFour years of college education (and preferably a master's degree) plus 10-12 years of agency experienceDeep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategiesPrior experience managing annual budgets of $25M+Understanding of PESOAn ability to think beyond just media — no matter what the solution requires, you'll be a sharp, informed digital marketing advocate and expert for our clients and our teamKnowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successesFamiliarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generationRetail experience preferredGot the sparkle? Apply if you believe your unique skills are a fit.