Vice President, Business Development

Build the future of AI-enabled digital marketing growth

IBT Online helps companies grow their sales, brands, and businesses through high-performance online marketing, ecommerce, websites, and localization – powered by data, strengthened by strategy, and accelerated by AI.

We are hiring a Vice President, Business Development to lead new client acquisition and build a scalable, disciplined growth engine – integrating Sales + Marketing (“Smarketing”) and leveraging our AI-enabled commercial stack.

Role overview

The VP, Business Development is a senior commercial leader responsible for pipeline creation, opportunity conversion, and new revenue growth . This role works closely with IBT Online leadership and is accountable for building a repeatable go-to-market motion – process, tools, messaging, and performance discipline.

Primary services to sell (priority order):

We are a full-stack digital marketing company
We pride ourselves on our ability to help our clients develop their business in any and all of their target markets.

Key responsibilities

• Build and maintain a high-quality pipeline aligned with our ICP and service priorities.
• Maintain forecasting discipline and accurate pipeline reporting.
• Lead Sales–Marketing alignment: definitions (MQL/SQL), handoffs, follow-up SLAs, lifecycle stages.
• Collaborate with Marketing to improve lead quality, conversion rates, and message-market fit.
• Use performance reporting and attribution to guide decisions and iteration.
• Build and manage an ICP-aligned account universe and prioritization model.
• Execute consistent outbound motions (email, LinkedIn, partner outreach, targeted campaigns).
• Use discovery to qualify quickly and professionally (budget, authority, need, timing).
• Develop and expand partnerships that create access to qualified decision-makers.
• Build credibility through networks and targeted market presence.
• Identify vertical/segment opportunities and help refine offers and positioning.

Playbooks, messaging, and GTM discipline

• Get to know and understand IBT Online’s existing playbooks, outbound frameworks, messaging/talk tracks, and go-to-market (GTM) processes – and then evolve, update, and operationalize them as required to achieve consistent commercial success.

Required

• Proven B2B business development and closing experience (services/agency, SaaS-enabled services, consultative selling).
• Track record selling to owner-operators and/or C-suite stakeholders.
• Strong discovery and qualification discipline; ability to run multi-stakeholder buying processes.
• Comfort operating as both strategist and hands-on operator.
• Excellent communication skills (written and verbal); executive presence.
• Marketing and sales certifications (e.g., HubSpot, Google, Meta, Salesforce, MEDDICC / Challenger / consultative selling certifications).

Preferred

• 5+ years of digital marketing agency experience (consultative selling environment preferred).
• HubSpot familiarity and disciplined CRM hygiene.
• Experience selling marketing, ecommerce, websites, and/or localization services.
• Experience building playbooks, outbound frameworks, and Sales–Marketing operating rhythms.
• Strong “human-led, AI-enhanced” approach to productivity and enablement.
• Learn IBT Online’s services, ICP, messaging, and commercial stack.
• Build an initial target account list and begin structured outbound activity.
• Establish a forecasting and reporting rhythm with leadership.

First 90 days

• Refine messaging and talk tracks based on real market feedback.
• Generate consistent qualified opportunities and a predictable activity cadence.
• Improve Sales–Marketing alignment (Smarketing) with clear definitions and SLAs.
• Deliver predictable closed-won new revenue aligned with our service priorities.
• Maintain consistent pipeline coverage and forecast accuracy.
• Provide recommendations for scale (enablement, RevOps discipline, and hiring needs where appropriate).

Remuneration and where we work

Remuneration is commensurate with skills, qualifications, and experience. There is a fixed salary and a range of benefits.

IBT Online is a hybrid/remote-first company . Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.

How we work is designed to support high performance, autonomy, and collaboration:

• Intentional collaboration, with a practical mix of remote and in-person time.
• Clear goals, strong documentation, and predictable operating rhythms.
• A culture of practical experimentation – especially around AI-enabled productivity and commercialization.

Join our team – submit your cover letter and resume today

Email subject line:
(Role Title) – (Your Full Name)
Example:Vice President, Business Development – Jane Smith

In your cover letter, please include:

• Your location and preferred working style (remote / Spaces / mixed)
• Why IBT Online is of interest
• 2–3 examples of relevant results or wins

What to expect after you apply

Here’s what you can expect once you apply for a career atIBT Online . There arefive recruitment stages , designed to ensure cultural fit and professional alignment – and that we can buildyour career and IBT Online together . The process typically takesapproximately one month . We will keep you informed of progress at each stage.

Stage 1: Application review

Stage 2: Initial interview (30 minutes, Microsoft Teams)

Stage 3: Application and interview review

Stage 4: In-depth interview (60 minutes, Microsoft Teams)

Stage 5: Final review and decision

FAQ

Is this role remote?

What services will I be selling?

Do you require supporting documents?

I have questions before applying – who should I contact?

Equal opportunity

IBT Online is an equal opportunity employer. We evaluate candidates based on skills, experience, and alignment with role requirements.