Seeking a full-time contractor, the User Acquisition Specialist will drive paid acquisition and targeting efforts by managing, analyzing, and optimizing campaigns across various channels while working remotely with the option to join the office as desired. Key responsibilities Launch, manage, and optimize user acquisition and retargeting campaigns across multiple paid channels Conduct in-depth analysis of campaign performance to provide actionable recommendations for enhancing ROI and growth Design and implement testing strategies to gain insights into creative performance and channel efficiency Required qualifications 2+ years of experience in performance marketing, preferably in a mobile-first or subscription-based business Proven experience managing paid campaigns with a monthly budget exceeding $1M Deep knowledge of user acquisition metrics and familiarity with attribution models and tracking methodologies Hands-on experience in media buying across Google Ads, Apple Search Ads, TikTok, and Facebook Ads Strong project management skills and a highly motivated self-starter with an analytical mindset