User Acquisition Manager

Owning user acquisition for the self-serve funnel, the full-time User Acquisition Manager, PLG will develop and execute strategies across paid channels and App Store Optimization (ASO) to efficiently scale qualified self-serve signups and installs in a remote environment. Key Responsibilities: Develop and execute user acquisition strategies for ArcSite's PLG motion, focusing on both paid and organic channels Manage and optimize paid acquisition campaigns, including search, social, display, and affiliate channels Lead App Store Optimization efforts across iOS, Android, and Windows, including keyword strategy and listing optimization Required Qualifications: 4-6+ years of experience in user acquisition, growth marketing, or performance marketing, preferably in B2B SaaS or mobile apps Hands-on experience with paid acquisition campaigns across various channels Experience in App Store Optimization, including keyword optimization and regional strategy Familiarity with paid bidding platforms and ASO/monitoring tools Working knowledge of product analytics tools to evaluate user quality post-acquisition