TikTok Shop & Affiliate Manager

About MIMI

MIMI Haircare is Australia's leading kids' haircare brand, empowering children to care for their own hair while making haircare easier for families. Following rapid growth across Australia, MIMI has launched into CVS Pharmacy throughout the United States and will launch nationally into Target in 2027.

Creator-led commerce is at the heart of our US growth strategy. Every month we partner with hundreds of creators to produce authentic content that drives product discovery, builds trust and generates measurable sales across TikTok Shop, Meta and our own website.

ABOUT THE ROLE

We're looking for a full-time Affiliate & TikTok Shop Manager based in the United States to help scale one of the fastest-growing creator commerce programs in the children's personal care industry. You will own the day-to-day growth of MIMI's TikTok Shop and Affiliate Program across the United States.

You'll recruit creators, grow our affiliate community, manage TikTok Shop operations, coordinate gifting campaigns and build long-term relationships with creators who genuinely love the brand.

Success in this role will be measured by growing creator participation, increasing affiliate sales, expanding product discovery and delivering profitable revenue growth.

WHAT YOU'LL DO

TikTok Shop

• Manage the day-to-day operation of MIMI's TikTok Shop.
• Optimise product listings, promotions and campaign execution.
• Coordinate TikTok Shop launches, seasonal campaigns and retail moments.
• Support livestream shopping opportunities and creator events.

Affiliate Program

• Manage and grow MIMI's affiliate program across the US.
• Recruit, onboard and activate new affiliates and creators.
• Build strong relationships with high-performing creators.
• Develop commission programs, incentives and promotional campaigns.
• Monitor affiliate performance and optimise for growth.

Creator Management

• Recruit new TikTok Shop creators and affiliates every month.
• Develop creator briefs and campaign guidelines.
• Coordinate product gifting and sampling.
• Maintain regular communication with creators and ambassadors.
• Identify opportunities to increase creator engagement and retention.

Performance & Growth

• Track GMV, affiliate sales, creator performance, conversion rates and ROI.
• Analyse campaign performance and identify opportunities for improvement.
• Manage affiliate budgets and gifting investments.
• Prepare weekly and monthly performance reports.
• Stay ahead of TikTok Shop trends, platform updates and emerging creator opportunities.

Cross-Functional Collaboration

• Work closely with the Brand, Paid Media and Creative teams.
• Identify high-performing creator content that can be amplified through paid advertising.
• Support product launches, retailer campaigns and promotional events.

WHAT WE'RE LOOKING FOR

• 2–4+ years' experience managing TikTok Shop or affiliate programs.
• Experience recruiting and managing creators or influencer communities.
• Strong understanding of TikTok Shop Seller Center.
• Experience with affiliate marketing platforms.
• Commercial mindset with the ability to analyse performance data.
• Excellent communication and relationship management skills.
• Highly organised with strong project management capability.
• Passion for social commerce, creators and emerging digital trends.
• Comfortable working in a fast-paced, high-growth environment.

BONUS POINTS

• Experience in beauty, personal care, consumer goods or lifestyle brands.
• Experience running TikTok Shop affiliate programs.
• Experience managing influencer gifting campaigns.
• Experience working with US creators.
• Experience using analytics and affiliate reporting platforms.
• Understanding of paid social advertising and UGC performance.

WHY JOIN MIMI?

• Remote working
• Opportunity to help build one of the world's most exciting creator commerce programs in children's personal care.
• Play a key role in MIMI's US expansion into major retailers including CVS Pharmacy and Target.

If you love creators, social commerce, TikTok and building communities that drive real business growth, we'd love to hear from you.