About Us JOYC Brands is a fast-moving, multi-brand consumer products company. Our portfolio spans games and lifestyle (JOYC, Maison Lude), modern tools (Tinkr), outdoor audio (GRYT), and tech accessories (Tecstr), selling across major retailers, Amazon, and direct-to-consumer. We move fast, ship constantly, and like people who can wear a lot of hats.
We're looking for a creative, hands-on marketer to own and grow demand across several brands at once. This isn't a narrow specialist seat — you'll touch the full funnel, jump between brands and audiences, and find scrappy, clever ways to create buzz. Run full-funnel marketing across multiple DTC ecommerce stores — top-of-funnel awareness through conversion and retention
Launch and grow TikTok Shop, plus organic social and creator/affiliate-driven content
Plan and manage paid media (Meta, TikTok, Google) — set up, test, and optimize toward ROAS
Think outside the box to generate buzz: partnerships, viral moments, UGC, guerrilla and community plays beyond traditional paid
Tailor voice and creative to each brand's distinct audience and personality
Track performance and double down on what works
2–4 years of marketing experience (not super senior — but a real builder who's done the work hands-on)
~ Genuinely creative; Hands-on with email + SMS platforms (Klaviyo, Postscript, Attentive, or similar)
~ TikTok Shop experience strongly preferred
~ Comfortable in paid media across Meta / TikTok / Google
~ Can juggle multiple brands and priorities without losing the thread
~ Experience with influencer and affiliate programs
Basic design or video editing chops (Canva, CapCut, etc.)
We're looking for a creative, hands-on marketer to own and grow demand across several brands at once. This isn't a narrow specialist seat — you'll touch the full funnel, jump between brands and audiences, and find scrappy, clever ways to create buzz. Run full-funnel marketing across multiple DTC ecommerce stores — top-of-funnel awareness through conversion and retention
Launch and grow TikTok Shop, plus organic social and creator/affiliate-driven content
Plan and manage paid media (Meta, TikTok, Google) — set up, test, and optimize toward ROAS
Think outside the box to generate buzz: partnerships, viral moments, UGC, guerrilla and community plays beyond traditional paid
Tailor voice and creative to each brand's distinct audience and personality
Track performance and double down on what works
2–4 years of marketing experience (not super senior — but a real builder who's done the work hands-on)
~ Genuinely creative; Hands-on with email + SMS platforms (Klaviyo, Postscript, Attentive, or similar)
~ TikTok Shop experience strongly preferred
~ Comfortable in paid media across Meta / TikTok / Google
~ Can juggle multiple brands and priorities without losing the thread
~ Experience with influencer and affiliate programs
Basic design or video editing chops (Canva, CapCut, etc.)
Technology Brand Marketer in brooklyn at Unknown Company
This position is listed as full time and onsite.