Technical SEO SpecialistThe Technical SEO Specialist will work within the Search Engine Optimization and OmniSearch team to support and execute advanced technical SEO initiatives across the enterprise digital ecosystem. This role is responsible for optimizing organic search visibility, AI discoverability, crawlability, indexation, structured data, and overall site health across ecommerce, content, local, and brand experiences.This position will play a critical role in helping drive scalable SEO solutions through technical audits, automation, APIs, GitHub workflows, structured data implementation, enterprise CMS integrations, and collaboration with development teams. The ideal candidate combines strong SEO expertise with technical problem-solving skills and a passion for emerging AI search technologies including Google AI Overviews, Gemini, and other LLM-driven discovery platforms.Working closely with cross-functional partners including Digital Commerce, IT, Development, Product, Analytics, UX, Brand Marketing, Content, Merchandising, and agency partners, this role will help improve organic visibility, traffic, conversion rate, and revenue across multiple digital properties.This is an onsite position, that requires being in-office at our headquarters in Springfield, Missouri.Essential FunctionsTechnical SEO Execution & OptimizationExecute and support enterprise Technical SEO strategies designed to improve crawlability, indexation, rankings, traffic, and conversion performanceConduct comprehensive technical SEO audits across websites, mobile experiences, content hubs, and ecommerce platformsIdentify and resolve technical SEO issues related to: Indexation, Crawl efficiency, Canonicalization, Internal linking, Redirect management, Structured data/schema markup, JavaScript rendering, Site speed/Core Web Vitals, XML sitemaps, Robots.txt governance, Duplicate content, Faceted navigation, International SEOMonitor and troubleshoot SEO issues using platforms such as Google Search Console, Screaming Frog, Conductor, Ahrefs, SEMrush, Adobe Analytics, GA4, and related enterprise SEO toolsSupport structured data and entity optimization initiatives to improve visibility within AI-powered search experiences and rich resultsDevelopment & AutomationWork directly with development teams to ensure SEO best practices are integrated into website releases and sprint planningUtilize GitHub and related version control workflows to review, document, validate, and manage SEO-related code deployments and technical requirementsCollaborate with developers on implementation of: SSR (Server-Side Rendering), React/JavaScript SEO best practices, API integrations, Structured data frameworks, Headless CMS environments, Performance optimizationBuild or assist in developing internal SEO tools, automation workflows, scripts, dashboards, and reporting solutions to improve operational efficiencyLeverage APIs and automation platforms to streamline SEO audits, metadata management, content validation, reporting, and monitoringAssist in QA testing for SEO-related releases and technical implementationsSEO Strategy & Cross-Functional CollaborationPartner with SEO Manager, Product teams, Merchandising, UX, Engineering, Analytics, and Content teams to support enterprise SEO initiativesRepresent SEO requirements within agile development processes, sprint planning, and release managementAssist in the development and execution of: Content optimization strategies, Category optimization initiatives, Product Detail Page (PDP) optimization, AI discoverability strategies, Local SEO initiatives, Internal linking strategiesWork closely with agency partners and vendors to ensure SEO deliverables align with enterprise standards and KPIsReporting & AnalyticsBuild and communicate recurring SEO performance reports and KPI dashboardsAnalyze technical SEO performance and identify opportunities for improvementMonitor organic search trends, indexing behavior, ranking changes, traffic patterns, and AI search visibilitySupport forecasting, testing, benchmarking, and reporting efforts related to SEO performance and business impactExperience/QualificationsBachelor's Degree in Web Development, Marketing, Computer Science, Information Systems, or related field preferredMinimum of 3–5 years of SEO experience with a strong focus on Technical SEOStrong understanding of enterprise ecommerce SEO best practicesExperience working with large-scale websites and complex site architecturesStrong understanding of: HTML, CSS, JavaScript, Technical SEO fundamentals, Structured data/schema markup, XML sitemaps, Robots.txt, Canonicalization, Rendering/indexation conceptsExperience using GitHub or other version control systems in collaboration with development teamsExperience utilizing APIs, automation tools, or scripting to streamline SEO workflowsExperience working with enterprise CMS platforms, ecommerce platforms, or headless architecturesProficiency with SEO tools such as: Google Search Console, Screaming Frog, SEMrush, Yext/RIOSEO or other Local Management Service, Conductor, GA4, Adobe AnalyticsStrong analytical, problem-solving, and communication skillsAbility to prioritize multiple projects in a fast-paced environmentAbility to work independently with minimal supervisionTravel RequirementsN/APhysical RequirementsRegularly performs computer work and sits.Occasionally walks and stands.Seldom/never lifts up to 50lbs.Independent JudgementDevelops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans.
Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.Full Time Benefits Summary: Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!MedicalDentalVisionHealth Savings AccountFlexible Spending AccountVoluntary benefits401k Retirement SavingsPaid holidaysPaid vacationPaid sick timeBass Pro Cares FundAnd more!Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.Reasonable AccommodationsQualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at Pro Shops