Technical Marketing Manager / Product ManagerExcellent company, great people and products and good work/life balance!!Our client is a leader in the test and measurement industry and has a long history of innovation and technology leadership. They offer a stimulating fast-paced environment where everyone is a contributor.Position Summary and Responsibilities:Play a key role in understanding customers' technical requirements, communicating them to the development team, and then bringing innovative products to the marketplace. This is largely a technical function that requires a unique combination of technical, business, and verbal/written communication skills.End-to-end product life cycle management- defining, launching, and supporting hardware and software products that meet customer's evolving needs Understand product uses, customer needs, and competitionDefine product requirements with the Product Development teamCreate core messages that appeal to customers and the sales channelEvaluate competitive products and create/maintain detailed competitive comparisonsPlan and execute product launches including creating pricing, training and demo materials, competitive selling documents, press events, videos, etc.Work collaboratively with other internal teams to successfully launch new productsTrack product performance and key sales metricsProvide high-level tactical sales direction and support to the worldwide sales team in defined circumstancesPeriodic travel in the field in support of key business opportunities, promotion opportunities, trade shows and conferences, technical committee meetings or test events (~20%)QualificationsBS in an engineering field (preferably Electrical Engineering)Strong technical knowledge along with an engaging personality and good communication skillsAbility to work in a team environmentWorking experience with high-speed serial data standards such as USB, PCIe, DDR, HDMI, etc.Knowledge of oscilloscopes and/or test equipment is desired.