SVP, Marketing Effectiveness

SVP Decisioning

As the SVP of Decisioning you will support the EVP of Decisioning, shaping how current and prospective clients perceive dentsu’s Marketing Effectiveness practice—simplifying complexity, instilling confidence in our capabilities, and championing innovative approaches to modern measurement. In this role, you will represent dentsu across three core areas: driving external growth, advancing internal partnerships, and collaborating with key vendors to shape industry‑leading measurement solutions. You’ll also be responsible for setting the tone of the wider Marketing Effectiveness teams’ learning agenda and trainings.

Responsibilities

• Oversee tools, technology and platforms utilized for the client working with internal and external partners
• Lead agency development efforts for analytics, including new and organic business pitches
• Drive process and procedures to support efficiency and consistency
• Drive strategic thinking and leadership for data analytics, insights and innovation
• Develop close working relationships with Agency leadership
• Help to set the vision for audience, competitive, measurement, reporting, and analytics across all lines of business
• Support and drive the client’s strategic philosophy for data and a particular strength in “test‑and‑learn” measurement and optimization

Qualifications

• 12+ years relevant Media Analytics experience
• Communication & Relationship building: Client‑facing experience within media agencies, manage the analytics business for a portfolio of clients
• Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
• Very strong interpersonal skills, can collaborate across many functions and build bridges of trust and mutual respect
• Management & Leadership: Agency departmental leadership ability
• Executive stakeholder management & vision setting
• Demonstrated thought leadership within the digital marketing or analytics industries
• Act as the senior‑most point‑of‑contact for analytics, adapting to business challenges with agility and direction
• Mentor and develop skill‑set of team
• Global business management exposure
• Media Expert: Possesses understanding of media planning and buying, with a focus on media metrics
• Analytics & Data Storytelling: Analytics experience within integrated or digital communications or media agency preferred
• Experience with Data Visualization & Storytelling
• Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross‑channel incrementality, effectiveness and efficiency
• Tidy Data & Databases: Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
• Experience with data sourcing, evaluation, onboarding and integration
• Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
• Quantitative: Working knowledge of machine learning, statistical testing, & regression modeling
• Qualitative: Familiarity with attitudinal survey methods
• Ad/MarTech Knowledge: Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc. and their advantages/limitations
• Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma
• Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on‑target and audience reporting platforms and tools
• Project Management: Proficiency in a Project/Product Management
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required

The Candidate

• A leader
• A highly curious person with strong problem‑solving, quantitative, and analytical abilities
• A driven and ambitious leader with the natural ability to get the best out of others
• A strategic client partner who is focused on leading the client to the future
• A proven collaborator who can navigate and influence across complex teams and different cultures
• Someone who is willing to travel, for new business and internal alignment across the global teams
• A flexible work attitude, willing to work outside of regular office hours to accommodate all time zones
• An excellent and compelling presenter and communicator

Compensation

The annual base salary range for this position is $217,500 – $263,062. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location

New York

Brand

Dentsu Media

Time Type

Full time

Contract Type

Permanent

EEO Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to to let us know the nature of your accommodation request and your contact information.