Steam Marketing Lead

Owning the marketing strategy for an unannounced multiplayer title on Steam, the full-time remote Steam Marketing Lead will manage the launch plan, creator seeding, and community growth while reporting directly to the CEO and collaborating with the game's lead. Key responsibilities Develop and execute the Steam launch plan, including demo release, store page management, and community engagement Run creator seeding campaigns to engage relevant Twitch and YouTube creators, managing key distribution and tracking impact on wishlists Generate shareable game content for platforms like TikTok and YouTube Shorts, while building and nurturing community spaces such as Discord and Steam hubs Required qualifications Experience marketing at least one game on Steam, demonstrating ownership of the wishlist curve Hands-on knowledge of Steam store page optimization, demo timing, and Next Fest processes Proven experience running large-scale creator seeding campaigns, including key distribution and tracking Deep understanding of multiplayer and co-op games on PC, with the ability to analyze successful indie game marketing strategies Strong instinct for creating engaging short-form content suitable for social media platforms