Sr. SFE Manager

Position Summary

The Senior SFE Manager is responsible for driving sales force effectiveness across Mainland China and Hong Kong Retail business including CBEC. This role acts as a strategic business partner to Commercial teams by delivering data-driven insights, optimizing sales processes, and enhancing execution excellence. The role also includes leadership responsibility for coaching a team of two SFE professionals and treat as key talent pipeline for SFE head.

Key Responsibilities

Strategic Business Partnering

• Act as a trusted partner to sales and commercial leadership to drive business performance and execution excellence
• Translate business strategies into actionable SFE frameworks and initiatives
• Deliver proactive, data-driven insights to support decision-making and continuous performance improvement

Sales Force Effectiveness and Operational Excellence

• Drive continuous improvement of core SFE pillars, including target setting, incentive design, and territory alignment
• Optimize sales processes, reporting frameworks, and overall operational efficiency
• Support the deployment and enhancement of digital tools (e.g., Trade SFA, BI platforms) to improve sales productivity

Sales Performance & Analytics

• Lead the design and delivery of sales performance tracking tools (e.g., KPIs, dashboards, scorecards)
• Conduct in-depth analysis on sales performance, channel dynamics, and product trends to identify risks and opportunities and convert insights into actionable plans
• Streamline reporting structures to improve clarity, efficiency, and business relevance

Team Leadership

• Lead, coach, and develop a team of 2 SFE professionals
• Build strong analytical, business insights, and stakeholder management capabilities within the team

Qualifications & Experience

• Bachelor’s degree or above in Business, Analytics, Economics, or a related field
• 8+ years of experience in SFE, Sales Operations, Commercial Excellence, or Business Analytics
• Prior experience in FMCG, healthcare, or nutrition industry preferred
• Exposure to both Mainland China and Hong Kong markets is highly preferred

Skills & Competencies

• Solid experience in sales performance management, including target setting, incentive design, and process optimization
• Excellent stakeholder management and communication skills, with the ability to influence senior leaders
• Advanced proficiency in Excel and PowerPoint; experience with BI tools (e.g., Power BI, Tableau)
• Fluent in English and Mandarin; Cantonese is a plus

Preferred Qualifications

• Experience in retail/trade channels or key account management support
• Familiarity with SFE tools and commercial data ecosystems

Major Contacts

Internal

• Sales and marketing, Finance team, mainland and HK
• Sr. SFE Mgr. across other divisions

External

• SFE peers in multinational companies
• Consultants and external data providers