SEO ExpertAt over 50 years old and counting, B&H has built a reputation as the trusted resource for photography and videography enthusiasts via its NYC SuperStore and its award-winning website. Long known as "The Professional's Source", B&H is recognized by savvy consumers worldwide for its honest, knowledgeable guidance, expert tips and articles… and always-great prices. B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts and opportunities to grow within a high-energy, low-attitude environment.
Make your move to B&H today!Job OverviewThe SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies.
They will take necessary steps to stay on top of latest trends and shifts in the industry.Essential ResponsibilitiesDevelop a viable/robust SEO strategy based on SEO best practices and data analyticsConduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvementMonitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)Prioritize projects, initiatives and areas of focus based on data analysisConduct keyword research for individual projectsTrack and provide regular status reports on ranking positionsRequest appropriate content and/or refresh existing content to support Search engine ranking needsRequest additions and/or modifications to existing category and/or landing pagesDevelop and implement link building and interlinking strategiesCoordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiativesProvide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practicesSpecific Knowledge, Skills and AbilitiesStrong analytic skills, high attention to detail and accuracyAbility to prioritize, multi-task and work with multiple teams on a variety of projectsAbility to effectively interact with all levels of end users and technical resourcesStrong project management and communication skillsEnergetic and self-motivatedPreferred Education, Experience and LicensesProven SEO experienceIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMWe are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex or gender, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please let us know.