Sr Salesforce Marketing Cloud Email DeveloperWe are looking for a Sr Salesforce Email Marketing Cloud developer responsible for designing, developing, and implementing email marketing campaigns within the Salesforce Marketing Cloud platform, utilizing HTML, CSS, and other coding languages to create responsive, personalized emails, while collaborating with marketing teams to achieve campaign objectives through automation, dynamic content, and A/B testing capabilities.Key Responsibilities:Build & Orchestrate CampaignsImplement multi-step, omnichannel journeys in Journey Builder (email, SMS, push, ads, in-app).Configure entry events (API, data extension, Salesforce events), decision splits, goal tracking, and exit criteria.Create transactional sends and triggered journeys with error-handling and monitoring.Develop Dynamic Content & PersonalizationWrite AMPscript and SSJS to personalize content, access data, set flags, and control logic.Use Content Builder features (dynamic content rules, enhanced personalization strings, Einstein content blocks).Localize and modularize emails with reusable content blocks and templates.Data Modeling & SegmentationDesign Contact Builder relationships, data extensions (DEs), and keys (Contact Key/Subscriber Key).Build SQL queries in Automation Studio for audiences, cohorts, and suppressions.Use Data Views for behavioral and deliverability segmentation.Automation & OperationsSchedule and orchestrate Automation Studio jobs (imports, queries, filters, scripts, file movement).Implement file drop and SFTP workflows with validation and fallbacks.Manage Triggered Send Definitions, Transactional Messaging API, and Error logging (custom DEs).API & Web DevelopmentCreate CloudPages (landing pages, microsites, forms) with AMPscript/SSJS.Build API-backed pages (server-side form posts, token exchange, webhook receivers).Implement preference centers, profile management, and real-time event capture.Quality, Compliance & DeliverabilityUnit test/preview across browsers/clients; validate HTML/CSS with Litmus/Email on Acid (if available).Apply CAN-SPAM/GDPR/CCPA rules (consent capture, audit trail, opt-down flows).Maintain sender authentication (SPF/DKIM), monitor bounce/spam complaints, and use Einstein where relevant.Troubleshooting and optimization: Identifying and resolving technical issues related to SFMC configurations and data synchronization and conducting A/B testing to improve campaign performance.Strong organizational and time management skills are necessary for managing multiple projects with tight deadlines, especially in a fast-paced environment with shifting priorities. Adaptability to new technologies and learning aptitude, given the rapid evolution of the Salesforce platform and digital marketing landscape. An agile mindset and familiarity with agile methodologies for efficient project management.
Should be more independent, self-organized.