Sr. Product Marketing Manager, Robot VacuumsHeadquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices.
The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.The Sr.
Product Marketing Manager, Robot Vacuums, will own the go-to-market strategy, positioning, and content execution for TP-Link's robot vacuum portfolio within the Smart Home division. Reporting directly to the Director of Product Marketing – Smart Home, this role is a high-impact, category-focused position that requires an operator who can think like a brand builder and act like an owner.The right candidate will bring deep knowledge of the robot vacuum category, a sharp instinct for what motivates consumers, and the creative ability to transform technical specifications into compelling, moments-based stories that drive purchase. TP-Link's robot vacuums compete in one of the fastest-growing segments of the smart home market – this person will be the driving force behind how we position, message, and market our products, and a key contributor to taking market share from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame.Prior hands-on product marketing experience in the robot vacuum or floor care category is highly desirable and candidates who have marketed robot vacuums – including knowledge of navigation technology, self-empty systems, mop/vac combos, and Matter compatibility – will be prioritized.
Equally essential is the demonstrated ability to write world-class consumer copy: translating technical specs such as LiDAR navigation, suction Pa ratings, and auto-empty docks into emotionally resonant, moments-based language that speaks to real consumer life. We also place high value on idea generation – we want someone who brings differentiated campaign concepts, sharp naming instincts, and a creative point of view that helps TP-Link stand out in a crowded category.Key Responsibilities:Product Positioning, Naming, and MessagingGo-to-Market Strategy and ExecutionProduct Feature Prioritization and Content CreationBrand Awareness, Consideration, and ConversionCompetitive Intelligence and Consumer InsightsCommunity Management and Social EngagementPR, Digital Marketing, SEO, EDM, and Influencer Collaboration
Sr. Product Marketing Manager, Robot Vacuum in irvine at Unknown Company
This position is listed as full time and onsite.