Role: Sr. Performance Marketing Manager (SEM & App Search)
Location: Remote (PST Preferred / California-based)
Experience: 7+ Years
Core Focus
We are seeking a hands-on growth marketing leader to scale our search acquisition engine across Google Ads , Microsoft Ads , and Apple Search Ads . Reporting to the VP of Direct-to-Consumer , you will have end-to-end ownership of the SEM channel-from strategic forecasting to daily execution-leveraging AI and automation to drive profitable account growth and revenue.
Key Responsibilities
Location: Remote (PST Preferred / California-based)
Experience: 7+ Years
Core Focus
We are seeking a hands-on growth marketing leader to scale our search acquisition engine across Google Ads , Microsoft Ads , and Apple Search Ads . Reporting to the VP of Direct-to-Consumer , you will have end-to-end ownership of the SEM channel-from strategic forecasting to daily execution-leveraging AI and automation to drive profitable account growth and revenue.
Key Responsibilities
- Direct Channel Ownership: Lead end-to-end strategy and execution for SEM (Google, Bing) and App Search (Apple), managing large monthly budgets directly without agency oversight.
- Performance Optimization: Drive core metrics including CAC, LTV, and ROAS through rigorous daily management of campaigns, keywords, bids, and landing page strategies.
- Strategic Execution: Build, launch, and scale campaigns using "test and scale " approach, including partner campaign structures and audience signal testing.
- I & Automation Integration: Utilize platform scripts and AI-driven bidding strategies to improve efficiency, experimental keyword expansion, and creative iteration.
- Data-Driven Decision Making: nalyze performance via platform data and attribution models; create dashboards and channel forecasts for senior leadership.
- Cross-Functional Collaboration: Partner with Analytics, Product, Compliance, and Brand teams to ensure seamless, compliant, and high-converting customer journeys.
- 7+ Years of Performance Marketing: Deep expertise in SEM and digital acquisition within high-scale consumer (B2C) environments.
- Large Budget Management: Proven experience directly managing six-to-seven-figure monthly spends.
- Platform Mastery: dvanced hands-on experience with Google Ads, Microsoft Ads, and Apple Search Ads .
- Technical Analytical Skills: bility to independently pull and interpret data to inform testing roadmaps and investment decisions.
- Industry Knowledge: Staying current on privacy changes, match type evolution, and the evolving Apple ecosystem.
- Education: BA required; Master's (MS) degree preferred.
- FinTech or Technology: Experience in subscription-based software or financial technology is ideal.
- Startup Mindset: self-starter bias toward action and experimentation, common in fast-paced startup environments.