Sr Mgr/Assoc Director Payer & Channel Marketing

Sr Mgr/Assoc Director Payer & Channel MarketingFull-timeCompany DescriptionHealthcareJob DescriptionThe Senior Manager/ Associate Director, Payer and Channel Marketing will be a key contributor to the MS Franchise, with specific brand responsibilities for Aubagio and Lemtrada. This position will support the tactical components of Commercial Payer Marketing and Access (Health Plans, Pharmacy Benefit Managers and Specialty Pharmacy Providers). This position will maintain a high level of collaboration and integration with both brand teams, US Market Access, Market Research, Training and other departments as necessary. This role will have responsibility for developing materials and tools for US Account Teams, both pre- and post-launch, as well as pull-through tools and resources for the field teams.

The role will also ensure integration of payer marketing insights across the MS Franchise and with stakeholders through close collaboration with both the Professional and Consumer Marketing teams. This position will be based in Cambridge, MA and report to the Vice President, Payer and Channel Strategic Marketing. The level of the position will be determined and will be commensurate with the experience of the identified candidate.Specific responsibilities include:Developing promotional items that integrate into & support the brand strategies, such as iPad payer data & hard copy access support resources for officesField training on Managed Care with support of Payer and Channel leadershipDevelopment of field-level data tools and analyticsActing as an Advisory Board Champion (logistics and coordination)Serving as a contact for Genzyme engagement with Payer Advocacy organizations, associations & meetings (AMCP, NAMCP, PCMA, etc.)MS Center Support activities vs. community-based Neurologists (i.e. focused resource development/partnerships with key groups)Promotional Review Board (PRB) championImplementing new provider & patient support tactics, marketing programs and tools.Development and roll out of non-branded Managed Care customer collateralProviding analytical support around PMP and PATT reports to capture trends around coverage, distribution, and OOP costsBudget trackingQualificationsBasic Qualifications:3+ years Brand Management experience in MS/biologics/neurologyMarket Access experienceBA, BS or equivalent requiredPreferred Qualifications:Strong understanding of and experience in brand managementUnderstanding and experience in different access and reimbursement models, including Part B, Part D and MedicaidExperience in marketing development of tools and tactics applicable to Market AccessStrong sense of professionalism, accountability and urgency for defined areas of responsibilityAbility to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverablesAbility to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materialsCapacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutionsReliable and responsible management of budgets and expensesEffective interpersonal skillsStrong tactical execution and project management skills, including proven ability to manage multiple projects and prioritiesProven ability to align internal stakeholders and achieve results through collaborationAdditional InformationAll your information will be kept confidential according to EEO guidelines.