The Senior Marketing Manager, Demand Generation will own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business, driving pipeline growth through multi-channel campaigns, ABM strategies, and marketing technology ownership across Marketo and Salesforce.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
- 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
- Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
- Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
- Ability to travel domestically/internationally as needed (~20%).
- Enterprise SaaS or commercial software industry experience strongly preferred.
- Marketo Certified Expert (MCE) or similar credential.
- Experience with ABM platforms (e.g., 6sense, Demandbase).
- Experience with Google Analytics or Adobe Analytics.
- Experience growing a database organically via multiple channels.
- Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
- Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings.
- Ability to learn new technologies, products, and systems quickly.
Sr. Marketing Manager, Demand Generation in atlanta at Unknown Company
This position is listed as full time and able to be worked remotely.