Sr. Manager, Marketing & Digital

Job Title

Sr. Manager, Marketing & Digital

Overview

Warner Records is looking for a visionary Senior Manager of Marketing & Digital Strategy to lead high-priority global campaigns for our diverse roster of artists. This role is about architecting moments that move the needle in a hyper-fragmented digital landscape, translating an artist's creative vision into a commercial powerhouse, and ensuring every rollout is as innovative as the music itself.

Responsibilities

• Lead artist/campaign marketing and digital strategy process.
• Develop marketing and digital strategy across all phases of artist and campaign development to position artists as global stars, differentiate them in the marketplace, ensure a unified story and creative across all consumer touchpoints, and drive commercial success.
• Create an overall marketing and digital vision for the artist to be shared across the company.
• Work with production and A&R to oversee all product creation.
• Lead campaign development and collaborate with all departments to develop innovative, fully integrated marketing and digital campaigns that drive cultural relevance, audience growth, and commercial success.
• Drive revenue by working with A&R/Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom.
• Oversee the development and execution of innovative digital marketing campaigns for iconic rock and pop music artists at Warner Records.
• Manage team coordinator and their daily workflow.
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative, and Publicity to build cohesive cross-platform campaigns.
• Oversee day-to-day social media strategy, website, and CRM strategies for a designated roster of Warner Records artists focused on driving fandom, engagement, and music consumption.
• Oversee and advise on strategy for artist social accounts including TikTok, Instagram, Facebook, BeReal and others.
• Partner with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation, and music consumption.
• Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management.
• Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms.
• Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists.
• Work with our Insights team to profile online audiences and build digital marketing strategies based on demographic and psychographic data.
• Build and maintain relationships with social media platform representatives and participate in regular update meetings.
• Oversee marketing budgets for the designated roster.

Qualifications

• 3-5 years of marketing experience at a record label or management company.
• Proven track record of leading marketing and digital campaigns that resulted in measurable growth (e.g., chart positions, RIAA certifications, or significant streaming milestones).
• Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord).
• Exceptional presentation skills and ability to sell a vision to an artist and a boardroom alike.
• Creative thinking that goes beyond the tried and true, finding new ways to connect to fans, drive streams, and sales of Warner Records music.
• Experience working with artists and managers on high-level marketing & digital campaigns and full project rollouts.
• Experience talking directly with DSPs and social media partners (TikTok, Meta, X, etc.) and pitching campaigns with them.

Preferred Qualifications

• Photoshop or creative skills.
• Experience creating short-form and viral content for music.
• Great problem-solving skills.
• Experience working with content creators.
• Deep knowledge of consumer and digital analytics.

Work Environment

This position requires a minimum of 4 days per week in the office. Office collaboration is essential for talent development and strong working relationships.

Compensation

Annual rate: $80,000 - $90,000.

Equal Opportunity

Warner Music Group is an Equal Opportunity Employer.