Sr Digital Marketing Manager

Buffalo, United States | Posted on 01/06/2026

Salary:$100K+ + Bonus + Industry leading 401K

About theOpportunity

• Support and influence 5+ business unitsnationally , helping drive sales and marketing growth at scale.
• Play a key role in a period of acceleratedexpansion where digital marketing is a primary growth lever.
• Operate at the intersection of globalbrand standards and local market execution.
• Opportunity to make a visible impactwithin a complex, multi-entity organization.

The Role

• Strengthen and scale digital marketingperformance across multiple business units.
• Maintain strong digital execution withinthe largest and most complex core business.
• Blend strategic leadership with hands-onexecution where required.
• Enable other teams through structure,coaching, and performance accountability.
• Improve lead quality, increase marketingcontribution to sales, and establish consistent performance discipline.

PrimaryResponsibilities – Core Business Unit Leadership

• Own and optimize PPC strategy with a focuson qualified lead growth and cost efficiency.
• Lead SEO strategy and collaborate oncontent planning aligned to buyer intent.
• Plan, execute, and optimize multi-channelcampaigns across paid media, organic search, email, and landing pages.
• Develop and maintain dashboards trackinglead volume, channel performance, product categories, and trends.
• Pilot new digital tactics and campaignsprior to scaling across other business units.

Multi-Business UnitEnablement and Support

• Act as a strategic digital partner tomarketing leads and general managers across supported units.
• Conduct regular performance and strategycheck-ins to review results and priorities.
• Provide guidance on PPC structure, keywordstrategy, landing-page optimization, content alignment, and email strategy.
• Support product launches, seasonalinitiatives, and growth campaigns across regions.
• Reinforce global marketing standards whileadapting execution to local market needs.
• Identify capability gaps and delivertraining or frameworks to improve execution quality.

Direct Ownership ofSmaller or Under-Resourced Business Units

• Manage PPC and digital campaignsend-to-end for units without dedicated marketing resources.
• Partner with local teams to develop blogs,product pages, and email assets.
• Establish baseline KPIs, benchmarks, andgrowth targets where none exist.
• Ensure smaller units operate with the sameperformance discipline as larger teams.

Reporting,Analytics, and Performance Communication

• Build and maintain standardized reportingdashboards across all supported business units.
• Track MQL performance against prior-yearbenchmarks and agreed growth targets.
• Deliver monthly performance summariesoutlining results, trends, risks, and recommended actions.
• Provide clear, data-backed insights tomarketing leads and general managers.
• Maintain consistency and credibility inhow digital performance is measured and communicated.
  

Requirements

What Success Lookslike

• Sustained improvement in MQL volume andquality across all supported business units.
• Strong, scalable digital performancemaintained within the core business.
• Organization-wide visibility into digitalperformance and outcomes.
• Improved digital maturity and executionquality across marketing teams.
• Clear alignment between marketing activityand sales growth objectives.
• Trusted partnership with business unitleaders and global marketing leadership.

Experience andBackground

• 8+ years of digital marketing experiencewith deep expertise in PPC and SEO.
• Proven success driving lead generation andpipeline contribution in B2B environments.
• Strong experience executing multi-channeldigital marketing campaigns.
• Advanced analytical and reporting skills,including dashboard development.
• Ability to coach and elevate marketers atvarying experience levels.
• Comfort operating across multiple businessunits with differing priorities.
• Experiencewithin decentralized or multi-entity organizations.
• Familiarity with CRM systems, marketingautomation platforms, and conversion optimization.
• Background in industrial, manufacturing,construction, or technical B2B markets preferred.

Work Environmentand Requirements

• Primarily office-based with occasionaltravel to out of state business unit offices, events, or job sites.
• Adherence to safety protocols and PPErequirements during site visits.
• Ability to manage multiple prioritieswhile collaborating cross-functionally
  

Why This Role

• Opportunity to shape how digital marketingsupports sales at scale within a global organization
• High visibility and influence acrossmultiple markets and leadership teams
• Ability to drive strategy while remainingclose to execution and results
• Meaningful impact during a critical growthphase of the business

Hiring Process

• Those that are most qualified will gothrough 2 interviews, behavior assessment and 1 in-person interview attheir HQ.
• References from previous managers will beconducted as well as criminal background checks.