Sr. Campaign ManagerLocation: Santa Clara California (Hybrid)Duration: 6 months (possible extension)In this role within the Prisma Cloud Marketing team, candidate will be responsible for creating the global campaign strategy and plan, orchestrating with the global teams, identifying the marketing mix, leading the development of all the campaigns components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts.Client is looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience.Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaigns and virtual event experience a bonus.Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign targetsIterate and refine those messages for specific audiences and based on results.Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.Define the program mix, content plan, global campaign calendar, and required resources to execute the campaignBuild and execute campaigns based on plan.Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc.
from concept to creative to executionIncorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, editorial and creation of inbound web experiencesCollaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goalsCoordinate with Field Marketing in North America, Asia Pacific, and Europe to deliver on an integrated demand plan that includes both globally and locally executed programs to new and existing customersCoordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launchesWork directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goalsContinually track and report on campaign program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordinglyRegularly update key stakeholders on campaign plans, program deliverables, and schedules8 to 10 plus years of demand gen campaign experience and/or marketing program management experience.Experience building global EC/NC integrated marketing campaigns for a B2B technology company.Experience in building virtual industry events, webinars and trade show wrappersExperience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners.Candidates must have outstanding communication skills and be able to work as part of a remote team.Candidates must have a successful track record of executing programs with cross-functional virtual teams.High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done.Experience with digital strategy including, ad-tech, webinars, landing pages, nurture, etc.Ability to write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc., and provide strategic direction and guidance on the content mix needed to support the campaign.Knowledgeable in technology markets, and experience in cloud security, networking, endpoint, or enterprise infrastructure a HUGE plus.Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Asana, WorkFront, GSuite, PathFactory, Demandbase, Drift etc.Ability to travel domestically and internationally once restrictions are liftedBachelor degree required. Master’s degree is a plus.Marketing automationMarketingSelf-starterB2BMarketing MixDigital strategyOrganization skillsStrategic directionROIMetricsSearch engine marketing