Sr. Brand Manager

Sr. Brand ManagerWe are looking for an experienced Sr. Brand Manager to shape and elevate our brand presence in Doral, Florida.

This role will guide brand positioning, lead high-impact marketing initiatives, and ensure every customer touchpoint reflects a clear and compelling story. The ideal candidate brings strong creative judgment, digital marketing expertise, and a data-informed approach to growing audience engagement and commercial performance.Responsibilities:Define and advance the brand's voice, market position, and messaging framework to support business goals and connect with key consumer audiences.Direct the development and rollout of cross-channel marketing efforts, including product introductions and promotional campaigns across social, paid, ecommerce, and digital channels.Lead organic social media strategy for platforms such as Instagram, TikTok, Facebook, and YouTube, with a focus on increasing visibility, interaction, and measurable outcomes.Drive social commerce expansion by identifying opportunities across TikTok Shop, Amazon, and emerging platforms, while managing influencer collaborations, affiliate relationships, and live-selling activations.Supervise and coach internal creative talent and external partners, ensuring high-quality execution across copy, design, and content production.Partner with performance and lifecycle marketing teams to test, refine, and improve creative assets using insights tied to acquisition, conversion, retention, and revenue.Build and improve operational processes for creative development, editorial planning, content production, and approvals to maintain consistency and speed.Analyze audience trends and customer segments to uncover growth opportunities and create culturally relevant campaigns for diverse markets.