Sovren

• We partner with Brand and Creative Directors to form a leadership team guiding all work related to the products and initiatives, including annual strategic planning.
• We provide strategic leadership during creative development and reviews, helping to shape the impact of the work and pushing it to be more provocative.
• We develop, maintain, and evangelize strategic platforms and other points of view for your products and initiatives, eliciting input from partners in Marcom and other organizations.
• Lead development of project and creative briefs for use with internal creative teams as launches or new initiatives arise.
• Act as strategy client for our agency, Media Arts Lab (MAL), and other agency partners, providing clear project briefs and guiding development of creative briefs.
• Guide your team’s development of points of view and presentations on relevant cultural, bold, or
  category topics of interest and opportunity.
• We propose and lead insight development for your area of focus, including primary research projects.
• We partner with Product Marketing to understand the business and find opportunities to push it into new and interesting places.
• Act as the global lead and a resource for your products or initiatives as it relates to work developed for other markets, helping to align GEO strategy partners behind a singular vision.

Key Qualifications

• 10+ years of strategy experience in Marketing / Brand / Advertising / Creative Communications.
• Ability to seek out and synthesize complex business and consumer data, to identify trends and unique brand positioning opportunities for our business and products.
• Fluency, passion, and/or proven achievement in Sports IP or sports businesses, as it relates to entertainment or advertising.
• You can radically simplify information.
• As a part of our strategy team, you bring deep understanding and extensive experience with marketing strategy, experience design, design research, or brand communications.
• You have a track record of leading strategic conversations with a wide range of people in different disciplines and at different levels.
• You possess deep expertise in partnering with and building real, productive relationships with creative people who span many fields, including advertising, video, interactive, print, retail, and so on.
• You are skilled in the following core areas: business and brand strategy, insights and research, and media and communications planning.
• You can knit together disparate sources of information into a strong strategic narrative.
• You have extraordinary writing, visual storytelling, and presentation skills.