Software Engineering Manager - Frontend & Full-Stack

Software Engineering Manager Frontend & Full-Stack Engineering (Hands-On)Location: Onsite in Tampa, FL, Mesquite, TX, or Seattle, WAHelp Build the Future of Ashley's Digital ExperienceAshley is one of the world's largest furniture manufacturers and retailers, serving millions of customers every year. We're investing heavily in modernizing our digital platform, embracing AI across our business, and building an engineering organization focused on innovation, speed, and technical excellence.We're looking for a hands-on Software Engineering Manager who enjoys building software as much as building teams.Initially, you'll spend roughly 60% of your time writing code while leading a team of 5-7 engineers. As the organization grows and additional technical leaders join the team, your focus will naturally evolve toward technical strategy, mentoring, and organizational leadership.If you're passionate about modern frontend architecture, enjoy solving complex technical problems, and want to help shape the engineering culture of a company investing heavily in digital transformation and AI, we'd love to meet you.What You'll Be Working OnModernizing Ashley's customer-facing digital platform used by millions of shoppersBuilding highly performant frontend experiences using modern web technologiesShaping engineering best practices, architecture, and development standardsGrowing and mentoring a high-performing engineering teamCollaborating closely with Product, Design, Data, and AI teams to deliver exceptional customer experiencesWhat We're Looking ForStrong Frontend Engineering Experience (Most Important)We're looking for someone who has spent years building modern web applications and still enjoys writing code.You should have:8+ years building modern frontend or full-stack applicationsExpert-level JavaScript and TypeScriptStrong experience with React and/or Next.jsExperience with modern frontend frameworks (Svelte/SvelteKit experience is a plus, but not required)Deep understanding of frontend architecture, performance optimization, and scalable web applicationsExperience designing and consuming REST APIs and/or GraphQLFull-stack experience with Node.js or C#Engineering LeadershipYou're an engineering leader who enjoys coaching others while remaining technically involved.You bring:3+ years leading software engineering teamsExperience managing teams of frontend and full-stack engineersA passion for mentoring, hiring, and developing engineersStrong experience leading code reviews, architecture discussions, and technical decision-makingA collaborative leadership style that builds trust and accountabilityE-Commerce & Digital Product ExperienceExperience building customer-facing digital products is essential.We're looking for experience with:Retail, e-commerce, or other high-traffic consumer web platformsModern commerce architecturesProgressive Web Apps (PWA)Performance optimization and Core Web VitalsHeadless commerce or composable architectureExperience with Salesforce Commerce Cloud is preferred but not required.

Experience with platforms such as Shopify, Adobe Commerce, BigCommerce, or similar modern commerce solutions is equally valuable.You'll Also BringExperience with cloud platforms such as AWS, Azure, or GCPCI/CD and modern DevOps practicesDocker and KubernetesTest automation and engineering best practicesAgile software developmentExperience working with distributed engineering teamsNice to HaveSalesforce Commerce CloudSvelte/SvelteKitAI-assisted software developmentMicro-frontendsDesign systemsAccessibility (WCAG)Edge computing and CDN technologiesInfrastructure as CodeMobile developmentOpen-source contributionsWhy This Role?This is an opportunity to make a significant technical and organizational impact.You'll help modernize one of the largest retail websites in the industry while influencing the future of Ashley's engineering organization. You'll work alongside talented engineers, help shape technical direction, introduce modern engineering practices, and play a key role in Ashley's journey toward becoming an AI-first company.If you enjoy solving challenging technical problems, leading exceptional engineers, and still writing meaningful production code, this role offers the opportunity to do all three.