Social Media Strategy Lead

Leading the complete social ecosystem for a diverse portfolio of brands across Southeast Asia, the full-time remote Social Media Strategy Lead will develop and execute integrated social media strategies, manage brand-led and creator-driven campaigns, and mentor a regional team to drive engagement and business results. Key responsibilities Develop and execute holistic social media strategies that integrate brand-owned channels with creator-led campaigns Lead content creation and community management for brands' social channels, including TikTok, Instagram, YouTube, and Facebook Manage influencer marketing programs, from talent identification to partnership negotiation and campaign ROI measurement Required qualifications 7+ years of hands-on social media experience, preferably with an agency background Proven track record of designing and executing integrated social strategies across brand-owned and creator-driven campaigns Deep expertise in managing influencer marketing, including strategic planning and campaign execution Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care Hands-on experience with paid social media, including budget management and campaign optimization