Social Media Strategist

To enhance client growth through effective Paid Social strategies, the full-time remote Social Media Strategist will plan and optimize campaigns across platforms like Meta, TikTok, and Pinterest, utilizing data-driven insights and creative testing to maximize customer acquisition and lifetime value. Key Responsibilities Develop comprehensive Paid Social plans that align with client business goals, including prospecting and retargeting strategies Leverage automation and platform features to drive campaign performance while minimizing waste Design and implement practical tests to measure success and maintain data integrity across tracking systems Required Qualifications 5+ years of experience managing Paid Social campaigns, particularly on Meta and TikTok, with familiarity in Pinterest, Snapchat, or Reddit as a plus Proficient in using Meta Advantage+, TikTok Smart Performance, and other platform-specific tools for audience design and creative testing Strong technical skills in GA4 and platform analytics, with the ability to connect media efforts to revenue metrics Demonstrated ability to communicate effectively with senior stakeholders and influence cross-functional teams Experience in designing and executing holdout/lift tests and maintaining healthy data tracking systems