Social Media Strategist

Owning Pacaso's social presence and influencer strategy, the full-time remote Social Media and Influencer Strategist will develop and execute a comprehensive social strategy, manage influencer programs, and leverage data-driven insights to enhance audience engagement across various platforms. Key responsibilities Develop and implement a tailored social strategy for platforms like Instagram, LinkedIn, Threads, and YouTube, focusing on content, format, and voice Build and manage Pacaso's influencer program, including creator identification, outreach, negotiation, and campaign execution Conduct performance reporting and competitive analysis, providing actionable recommendations based on data insights Required qualifications Experience managing social media for luxury or high-end brands in sectors such as design, hospitality, or real estate Proficiency in AI-driven workflows and various AI tools for optimizing social strategy and content creation Direct experience negotiating with influencers and managing influencer agency relationships Strong writing skills, capable of conveying brand or executive voice effectively Fluency in social media performance data analysis, translating findings into strategic recommendations