Social Media Marketing Executive

About the Role

Our client is seeking a creative and data-oriented Social Media Marketing Executive to manage and grow their online community presence in Welkom . This role is responsible for developing engaging content, executing social media strategies, and analyzing performance to drive brand awareness and engagement. You will be at the forefront of our digital communication, connecting with our audience and shaping our brand's narrative on various social platforms. This position offers a fantastic opportunity to make a tangible impact within the Free State 's evolving digital marketing sector.

Key Responsibilities

Develop and implement a robust social media strategy aligned with marketing goals. Create, curate, and schedule compelling content across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Monitor social media channels for trends, conversations, and opportunities for engagement. Run and optimize paid social media advertising campaigns to reach target audiences. Analyze social media metrics and report on performance, engagement, and ROI. Engage with followers, respond to comments and messages, and manage online reputation.

Requirements

Proven experience as a Social Media Marketing Executive or similar role. In-depth knowledge of major social media platforms and their respective best practices. Experience with social media management tools and analytics platforms. Strong content creation skills, including copywriting and basic visual design. Excellent communication and interpersonal skills for community engagement.

Benefits

Competitive salary commensurate with experience in Welkom . Hybrid work model providing flexibility and work-life balance. Opportunities for specialized training in social media marketing and digital advertising. A creative and dynamic work environment fostering innovation. Chance to build and manage the online presence of a growing brand in the Free State .