Social Media Manager

Reports to: SVP of Brand

Location: Hybrid (LA–based)

Status: Full-Time

About Perelel

Perelel is the first OBGYN-founded vitamin brand on a mission to transform women's reproductive health. As a high-growth, women-led company, we deliver stage-specific vitamins and supplements backed by medical expertise for every phase of a woman's lifecycle. Join our growing team dedicated to filling critical gaps in women's healthcare while building a community that empowers through evidence-based solutions.

The Role

We're seeking a Social Media Manager to lead our social strategy across all platforms. This person will manage one direct report as well as content creators and agency partners, oversee day-to-day channel execution, build content calendars, manage reporting and insights, and guide internal and external creative resources to develop best-in-class social creative. This role requires a strong creative POV, a demonstrated knowledge of the evolving social landscape, strategic brand alignment and hands-on execution. You will architect and operationalize a social ecosystem that fuels brand perception, awareness, and cultural relevance through highly engaging and brand-forward content.

What You'll Do

• Develop and execute cross-channel social media strategies across Instagram, TikTok, YouTube, and emerging platforms
• Establish the full-funnel role of social within the broader marketing mix, balancing brand building, community engagement, education, and conversion
• Build monthly content calendar including testing plans by channel, integrating insights, competitive trends, and cultural moments to continuously elevate social presence and improve performance
• Identify white space opportunities and make recommendations based on audience behavior and platform trends
• Collaborate with brand, creative, and product teams to ensure social strategy aligns with broader marketing initiatives
• Lead a team and build processes and workflows that enable the team to work efficiently and cross-functionally at scale

Content & Creative Development

• Develop content calendars grounded in marketing plans, social insights, cultural moments and always-on testing strategies
• Work with Creative team to produce high-performing brand-aligned content that drives engagement while preserving premium brand positioning
• Source, brief, and manage content creators to fuel social-first content that highlights product through highly engaging formats
• Ensure all content maintains scientific accuracy while remaining approachable and relatable, weaving in doctors and product experts where appropriate
• Partner closely with Brand, Creative and Product leadership to create social-first campaigns that amplify product launches, clinical research, and brand moments
• Support Brand and Creative leadership in roadmap development for new series concepts and long-form storytelling, ensuring resources and timelines are aligned to goals

Community Management

• Manage team to build and nurture community through authentic engagement, responding to comments/DMs, and fostering meaningful conversations
• Collaborate closely with Brand Marketing team on community program social execution and UGC generation

Performance & Optimization

• Own social media KPIs including reach, engagement rate, and follower growth for evergreen content as well as campaigns
• Conduct regular performance analysis and provide actionable insights to leadership
• Try new content formats, messaging, and creative approaches to optimize performance
• Monitor social listening and sentiment, translating insights into strategy refinements
• Track competitive landscape and industry trends, making recommendations for how Perelel can differentiate
• Stay ahead of platform trends, best-in-class creators, and competitive benchmarks; regularly share POVs and recommendations with leadership
• Partner closely with Influencer and Ambassador teams to brief and create high-quality native social content that deepens brand storytelling and drives measurable results
• Partner with Performance Marketing team to inform paid social strategy with organic insights (and vice versa)
• Identify high-performing organic content for paid amplification

What You Bring

Required

• 5-7+ years of social media experience, preferably in consumer health, wellness, beauty, or DTC brands
• Proven track record of owning, building and scaling multiple social channels including Instagram and TikTok (and preferably YouTube)
• Deep platform expertise across Instagram, TikTok, and YouTube with understanding of algorithm changes and best practices
• A strong creative POV paired with analytical rigor including setting and reporting on KPIs (engagement rate, reach, follower growth, traffic)
• Test and learn mindset with the ability to translate insights into actionable content strategy, testing frameworks and performance roadmaps
• Experience managing content creation processes from ideation through production and publishing, including hiring and managing internal teams and external partners/agencies
• Understanding of community management and how to build authentic, engaged audiences
• Ability to thrive in a fast-paced, high-growth organization with shifting priorities and ambitious goals
• Exceptional communication skills, project management ability and cross-functional partnership
• Portfolio demonstrating strategic thinking and creative execution that drove results
• Capcut experience is a plus
• Experience working in women’s health, maternal health or mission-driven brands is a plus

Compensation

This position comes with a salary range $130,000 - $145,000 per year + annual discretionary bonus.

• 50% employer contribution on medical, dental & vision insurance
• Unlimited PTO
• paid holidays
• product allowance
• FSA
• 401k
• paid parental leave
• life & disability insurance
• employee discounts
• much more