Social Media Coordinator

Social Media CoordinatorJ/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences.

We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. At J/PR, we're incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.Creative, collaborative, connected. You strive to be your best, and help others be their best.

You're driven, savvy, and solution-oriented. Motivated and passionate, our teams continue to find ways to ideate and innovate, bringing client service to a whole new level. If this sounds like you, then please read on!The RoleAs the Social Media Coordinator, you'll help to maximize the effectiveness of J/PR's Social Media account teams by owning the report drafting process, coordinating social media campaigns, and acting as a nimble team player, remaining curious and continually seeking opportunities both within accounts and on the broader functional team to learn about best practices, new approaches, industry updates, etc. In this role, you'll work to build relationships internally and externally so that you can begin to understand how to effectively communicate with a variety of stakeholders.

You'll also manage the internal editing process for the Editorial Calendar. This includes presenting the EdCal mock up to Account Social Lead, receiving feedback, knowing where to find appropriate images and how to organize assets, making edits, and bringing the EdCal to a place where it's ready to present to the client.Duties and ResponsibilitiesAccount + Client ManagementObserve and assist in the development of annual strategic plans and quarterly goalsAct as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relationsParticipate actively in internal meetingsAssist with influencer relations: proactively reaching out/reactively vetting and managing the hosting process with the account teamAssist in pitching social media editorsGuide student interns and post-gradsContent CalendarsMaintain client's social brand and consistently deliver on-brand copy and content to support their aesthetic and voiceCreate first drafts of mockups and captions for monthly content calendarsOwn the internal editing process through editorial calendar platformTee up content to be published to Instagram and Facebook in agreed upon cadenceCraft ideas for on-brand Instagram Stories for clientsContent ProductionHelp develop the content mission shot list and itineraryResearch models/influencers for content shootsAssist with content creation (video, photo, graphic) at on-property shootsAssist with post-production on content shoots in Adobe Lightroom and Adobe PhotoshopAssist with the digital filing within content archives for each clientCommunity ManagementEngage in community management, posting, replying and engaging within social media channelsLead team's UGC (user generated content) request effortsExecute reactive community management strategyExecute proactive community management efforts, learning and growing knowledge of successful tactics leading to follower growthPaid SocialAssist with developing audiences relevant to client markets and goalsAssist with identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visualsAssist with boosting posts and monitoring/launching paid campaigns, working with account leads to utilize appropriate budgets and objectivesReportingCreate the first drafts of monthly reports with your insights, recognizing what is important to include in these updates and providing detailed, complete reports that require minimal revisionsCraft weekly reports of content performance / analytics and weekly updates with minimal edits neededCreate influencer recapsMonitor channels, engagement, growth and KPIs and include in reports and updatesOtherAssist in research on upcoming trends, articles & social media relating to clients and the travel, luxury hospitality & culinary realmsAssist in brainstorming & planning sessions/social media angles & partnershipsAnd other tasks, projects, or duties as requiredExperienceCollege Degree or comparable experience requiredAt least 1 year social media experienceSome experience using tools to measure social media ROI and create reporting such as Sprout Social, Google Analytics, and HootsuiteSome experience using content management tools such as HeyOrca, Sprout Social, etc.Some photo editing experience using Adobe Creative Suite (Adobe Photoshop & Lightroom preferred but not required)Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylinesAgency experience preferredTravel and/or hotel industry experience preferredRequirementsComputer skills, including Word and Excel in a Microsoft Windows environment.Excellent oral and written communication skillsExcellent interpersonal skillsExcellent organizational skillsMust be able to identify and resolve problems in a timely mannerSkills in establishing & maintaining effective, respectful & professional relationships with other employees and clientsBasic understanding of Facebook, Twitter and InstagramFoundational understanding of Influencer engagementBenefitsCompetitive base salary: $23 - $25, commensurate with experienceCommission opportunitiesEligibility for year-end discretionary bonusMonthly Cell Phone StipendCompany-sponsored medical, dental, and vision insurance401K with employer matchAccrued PTOBirthday PTOFlexible Release FridaysHotel trade with our world-class clients (complimentary stays across our entire portfolio)Hybrid office schedule (2-3 days in office), Fridays remoteCorporate ClassPass discountsPet insurance discountsMilestone gifts at 1, 5, and 10 yearsAnnual holiday and summer parties, plus regular socialsOngoing training and development opportunitiesApplicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.