SMM Manager

Role & responsibilities

• Develop and execute social media strategy across key platforms.
• Plan, create, schedule, and publish engaging content
• Manage day-to-day engagement and respond to comments
• Track performance metrics
• Prepare reports on reach, engagement, growth, and conversions.
• Coordinate with the design team to support campaigns and goals.
• Stay current on platform trends, algorithms and best practices.
• Run paid social campaigns when needed and optimise for results.

Preferred candidate profile

• 3+ years of experience in digital marketing and content creation
• Strong knowledge of platforms IN, FB, LI, YT, X and TikTok
• Excellent writing, editing, and visual storytelling skills.
• Experience with scheduling, analytics, and reporting tools.
• Ability to interpret data and use insights to improve performance.
• Strong project management and communication skills.
• Experience with paid social advertising.