Title: Shopper Insights Manager Location: New York, New York (in office Tues-Thurs) Compensation: $130-150k + bonus I'm partnering with an iconic consumer brand that is building out its Category & Shopper Insights capability, and they're looking for someone who wants more than a job pulling syndicated data and producing the same report every month.
This person will have the opportunity to help shape how an organization uses data and insights to make decisions.
You'll sit at the intersection of category, shopper, analytics and commercial strategy, working across Sales, Marketing, Finance, Innovation and Supply Chain to answer the questions that actually matter: Dig into syndicated, panel and POS data to uncover what's driving brand, category and customer performance Work hands-on with platforms like Circana, Numerator, Scintilla/Walmart and Nielsen Analyze pricing, promotion, assortment, distribution, shopper behavior, new item performance and competitive activity Partner with Sales and Marketing on customer-specific category reviews, business plans, line reviews and selling stories Identify white-space opportunities and provide the analytical foundation for innovation and growth decisions Help colleagues become smarter consumers of data rather than simply answering every ad-hoc request Help build the playbook for a growing Category & Shopper Insights function rather than simply inheriting someone else's way of doing things
You'll get into the data, figure out what's really happening, develop the story and help the business decide what to do next.
You probably have around 5–8 years of experience across category management, shopper insights, commercial analytics, CPG insights or a similar function. More importantly, you know how to think with data, not just pull it.
Strong hands-on experience with syndicated/POS data such as Circana, Numerator, Scintilla or Nielsen A strong understanding of CPG and the retail environment Experience digging into the drivers behind performance, not simply reporting that something went up or down Strong commercial instincts and the ability to connect insights to growth, margin and business decisions Experience with Power BI, Tableau or similar visualization tools Advanced Excel skills Bonus points for experience with pricing/promotion analytics, retailer-facing work, automated reporting or mentoring junior analysts.
Shopper Insights Manager in new york at Unknown Company
This position is listed as full time and onsite.