Senior Salesforce Marketing Cloud DeveloperWe're seeking a Senior Salesforce Marketing Cloud (SFMC) Developer who is ready to own hands-on development, platform administration, and data management in a dynamic digital retail environment. This is a technical execution role, ideal for someone who is fluent in SFMC capabilities. In this role, you'll build customer journeys, manage critical data models and integrations, and act as the system admin for our SFMC platform.
You'll collaborate across teams to deliver high-quality, personalized campaigns that are scalable, compliant, and data-driven.Key ResponsibilitiesSFMC Campaign DevelopmentBuild journeys, automations, dynamic content, and transactional sends using Journey Builder, Automation Studio, AMPscript, SQL, and HTML/CSSCreate and maintain reusable email templates, content blocks, and logic frameworksEnsure proper QA/testing, rendering, and tracking across devices and use caseData Modeling & Data Extension ManagementDesign and manage Data Extensions, Contact Builder data relationships, and segmentation strategiesEnforce data retention policies, hygiene standards, and schema consistencyTroubleshoot audience misfires, segmentation gaps, and syncing issuesSystem AdministrationAdminister SFMC business units, user roles, configurations, and platform settingsMaintain integration settings and troubleshoot connection issues (FTP, APIs, data feeds)Monitor platform performance and health across journeys, automations, and triggered sendsIntegration & API CollaborationSupport or co-manage data feeds and external integrations (e.g., Salesforce Core, Commerce Cloud, CDPs, product data)Use REST/SOAP APIs or automation activities to facilitate syncing and triggered campaignsWork with dev teams to ensure data flows align with campaign needsConsent & Preference ManagementContribute to development or optimization of a preference center or consent mechanism using CloudPages or external data sourcesEnsure opt-in/opt-out preferences sync across systems and support regulatory compliance (CAN-SPAM, GDPR, CCPA)Platform Enablement & Best PracticesDocument technical implementations, logic frameworks, and naming conventionsContribute to process improvements, reusability efforts, and scalable development patternsAssist in mentoring junior team members or offshore developers when neededQualifications Required:6+ years hands-on Salesforce Marketing Cloud experienceStrong expertise in AMPscript, SQL, and SFMC modules: Journey Builder, Email Studio, Automation StudioProven experience managing Data Extensions, relational data models, and contact schemasComfortable acting as SFMC platform administrator, managing permissions, BUs, and configurationFamiliar with APIs, external data feeds, FTPs, and SFMC integration flowsStrong attention to detail, QA process, and documentationExcellent collaboration and communication skills across technical and marketing stakeholdersPreferred:Exposure to Salesforce Core (Sales/Service Cloud) or Salesforce Commerce CloudFamiliarity with preference center setup or consent compliance workflowsSalesforce certifications (Developer, Consultant, or Email Specialist)Experience working in retail, ecommerce, or high-volume B2C environments