SEO GEO Strategy and Optimization Manager

SEO GEO Strategy and Optimization Manager

W2 contract, min of 12 months

ONSITE out of Plano, TX

Target W2 $75-81/hr

RESPONSIBILITIES

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy
• Create and review blog article briefs and content to ensure optimum SEO optimization
• Writing SEO-optimized metadata and QAing metadata provided by agencies
• Submitting and managing Jira tickets to completion
• Coordinate inputs from Global Headquarters and prioritize within HEs existing roadmap
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
• Provide analysis on effectiveness of tactics and activations
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
• Understand key product reason to buy and features between models
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner

Top skills

• SEO and GEO strategy/analytics
• SEO content management
• Project management

QUALIFICATIONS

• Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
• Effective analytical, critical thinking and quantitative problem-solving abilities
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and work streams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

EXPERIENCE

• 8-10 years experience within eCommerce or Digital Marketing
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
• Fundamental understanding of SEO functionality to drive optimal results
• Must have strong skills in strategy, planning, marketing and project management
• Keep abreast of best practices and new tools to ensure maximum productivity