Growth Marketing SpecialistAbout Yami: Founded in 2013, Yami's mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine's fastest growing start-up on the "Inc. 500 List.", we're committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation: 401(k) matching Health insurance: medical, vision, and dental $50K-86K Paid time off (PTO): vacation, sick, and holidays On-site gym/pool and game rooms Employee discount Coffee and snacksSummary: The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and "Share of Model" on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.Responsibilities:Own the organic growth strategy across SEO and AI discovery platformsImplement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine OptimizationDevelop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiativesConduct keyword research, competitive analysis, and site audits to identify growth opportunitiesCollaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategyMonitor and analyze search rankings, website performance, and user behavior, translating insights into clear action itemsEvaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvementStay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trendsQualifications:3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industryStartup experience with hands-on SEO and GEO is a strong plusStrong ability to analyze data, generate insights, and translate findings into actionable recommendationsHands-on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)Solid understanding of content marketing, link-building strategies, and technical SEO fundamentalsStrong interest in AI, search innovation, and content creationStrong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customersBilingual in English and Chinese
SEO & Growth Marketing Specialist ( Jr/Sr) in brea at Unknown Company
This position is listed as full time and onsite.