Senior Transformation Lead, CRM & Owned Channels

McDonald’s Corporation is seeking a senior contributor to shape the Future of Marketing’s CRM ownership strategy. You will design end-to-end processes for loyalty and owned channels (app, kiosks, menu boards) and enable personalized customer experiences at scale across global markets.

Collaborate with CRM, Loyalty, Martech, and Data teams to ensure data availability, governance, and technology alignment for lifecycle marketing and LTV optimization.