Senior Strategist

About Blend

Blend is a HubSpot Diamond Partner and globally recognised as the leading HubSpot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth.
We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement.
We’re looking for a Senior Strategist who can think across the entire buyer journey for mid-market B2B clients. You’ll define and execute integrated demand generation strategies optimised for pipeline, owning the strategic direction of assigned client accounts. You’ll direct creative, content, and channel specialists to bring those strategies to life, and bring strategic challenge into the room when the evidence calls for it.
Key responsibilities

Demand Generation Strategy

The core of this role is developing and orchestrating integrated demand generation programmes for our clients. You’ll design across the workstreams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO). You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes.
Create Demand

Advise clients on brand positioning, messaging, and thought leadership approaches.
Develop content marketing strategies that position clients as category leaders.
Lead LinkedIn Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement.
Brief and partner with creative teams to ensure output aligns with strategic intent.
Capture Demand

Conduct research to inform AEO and SEO strategies
Shape paid media strategies across Search, AI PPC and paid social.
Identify CRO opportunities through user research, analytics and structured experimentation.
Lead website strategy, covering information architecture, user journeys and conversion-driven design.
Review design and content outputs to ensure strategic alignment.
Convert Demand

Identify conversion triggers and optimisation opportunities across the funnel
Design conversion strategy and define the CRM automation needed to support it
Support sales enablement strategy and content planning
Partner with HubSpot specialists on automation and CRM implementation
How You’ll Think and Work

Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.
Strategic Judgement

You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation
You translate ambiguous client needs into clear, actionable recommendations
You challenge assumptions constructively when the evidence points elsewhere
You balance data-driven thinking with creative intuition
Analytical Rigour

You’re comfortable digging into data to find the story beneath the numbers
You translate complex datasets into clear insights that inform strategy
You know which metrics matter and can distinguish signal from noise
Creative Taste

You can evaluate design and content work against strategic intent – beyond aesthetic preference
You imagine how campaigns and experiences will land before they’re built
You bring ideas that are both commercially sound and creatively interesting
Empathy

You read client dynamics and navigate tricky conversations with care
You build trust quickly through genuine curiosity and attentive listening
You challenge constructively with care for the audience
AI Fluency

You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights
You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions
You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work
You adapt quickly – experimenting with new tools and approaches as the landscape shifts
What You Bring

Background in B2B strategy / planning within agency
Strong data analysis skills with the ability to extract insights from marketing and web analytics
Track record leading client presentations and workshops for non-technical audiences
Proven experience applying AI and automation to enhance workflows or digital performance
Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), paid media (Google Ads, LinkedIn Ads), and AI tools
Desirable

Degree in Marketing, Business, Strategy, or related field
HubSpot certifications (Implementation, Revenue Operations, Platform Consulting)
Why Blend

Work with leading B2B brands across high-tech manufacturing, fintech, and cyber
Join the agency globally recognised as the leading HubSpot website agency
Exposure to advanced HubSpot implementations, AEO strategies, RevOps
Collaborative environment with 45+ professionals across UK and US
Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work
25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total)
Professional development support including HubSpot certifications and training
Shape processes and contribute to growth
We look forward to hearing from you!
The Pay Range For This Role Is

55,000 - 75,000 GBP per year(UK)

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