Senior Social Media Strategist

Owning the social and audience strategy for a globally recognized beauty brand's YouTube channel, the full-time Senior Social Media Strategist will define strategic direction, analyze audience behaviors, and shape content calendars while collaborating with cross-functional teams in a remote environment. Key responsibilities Define and execute the growth strategy for the YouTube channel, focusing on audience engagement and content performance Translate cultural trends into actionable content direction and manage the content calendar around key product launches Collaborate with creative and analytics teams to ensure social strategy aligns with broader project goals and present strategic recommendations to senior stakeholders Required qualifications Proven track record of growing social media channels with measurable results Strong agency-side experience in social media strategy for large brands, preferably in the beauty sector Deep understanding of YouTube formats, audience behavior, and creator culture Experience developing content and audience strategies for high-volume publishing environments Strong analytical skills to interpret performance data and adapt strategies accordingly