Owning the SEM strategy end-to-end, the full-time hybrid Senior SEM Manager will manage paid search execution, optimization, and automation while driving innovative bidding strategies and collaborating with cross-functional teams. Key responsibilities Own and optimize the paid search strategy, including campaign structure, keyword management, and daily bidding updates Develop and implement advanced bidding frameworks and a test-and-learn roadmap across major platform capabilities Measure and optimize against key performance metrics, ensuring accurate conversion tracking and budget management Required qualifications 5 to 8 years of experience in paid search or performance marketing with hands-on tactical expertise Deep mastery of Google Ads, with experience in campaign structure and bidding optimization Demonstrated experience in building AI tools for auditing and optimization beyond platform-native automation Advanced knowledge of bidding strategies such as tCPA and tROAS, along with budget management skills Strong analytical skills, including proficiency in query-level analysis; familiarity with SQL and BI tools is a plus