Senior SEM Manager

Leading paid search strategy and execution across multiple client programs, the full-time Senior SEM Manager will work remotely in EST hours, managing campaign planning, optimization, and team development to drive measurable demand and revenue impact. Key responsibilities Lead SEM strategy and execution for client accounts, primarily using Google Ads and Microsoft Ads Translate client business objectives into paid search strategies, campaign plans, and measurable KPIs Oversee campaign architecture, optimization, and budget management to achieve performance targets Required qualifications 5+ years of SEM/paid search experience managing complex campaigns and multiple client accounts Demonstrated B2B SEM experience with a focus on optimizing for leads, pipeline, and revenue outcomes Advanced expertise in Google Ads and Microsoft Ads, including campaign structure and optimization strategies Strong analytical skills with experience in conversion tracking, attribution, and performance measurement Experience mentoring and managing junior SEM team members in an agency or client-service environment