Senior Regional External Communications Program Manager

• Support the senior regional marketing and public relations activities


• Lead and coordinate teams to create region-specific content strategies and manage workflow objectives


• Maintain Banner Health's positive reputation and manage regional reputational risks


• Develop, implement, and evaluate corporate communications strategies


• Manage inbound and outbound news media requests and serve as a Banner spokesperson as needed


• Conduct proactive earned media outreach through pitches, press releases, and digital postings


• Select and brief appropriate spokespeople for earned media interviews


• Collaborate across Customer & Brand Experience to leverage earned media across platforms and audiences


• Keep regional stakeholders informed about media activities, reputation risks, and favorable coverage


• Lead special projects, initiative teams, entity committees, and cross-functional groups


• Mentor and develop junior team members and support hiring and onboarding


• Lead complex digital projects, including technology evaluation, troubleshooting, documentation, vendor management, and reporting


• Manage project budgets and resources, track ROI, and provide data-driven insights


• Participate in disaster committees and an on-call rotation for unexpected events

Requirements

• Bachelor's degree in Business Administration, Marketing, Journalism, Communications, or related field, or equivalent working knowledge in Public Relations, Communications, or Marketing


• Five to seven years of progressive experience in public relations, communications, and/or marketing


• Demonstrated leadership or project management experience


• Comprehensive knowledge of public relations, earned media industry processes, and/or marketing


• Ability to manage multiple projects and initiatives simultaneously


• Excellent writing, editing, and presentation skills


• Excellent organizational and planning skills


• Superior project management and time management skills


• Self-motivated with strong interpersonal skills


• Strong strategic thinking, analytical, and problem-solving abilities


• Ability to influence stakeholders and manage competing priorities


• Sensitivity to public perceptions and their implications


• Working knowledge of healthcare, mass communication, and earned media trends preferred


• Knowledge and experience with nonprofit marketing communications preferred


• Experience managing budgets, vendors, and cross-functional teams preferred


• Healthcare provider environment experience preferred

Core Competencies

Demonstrates expertise in public relations, communications, and marketing with a strong focus on strategic content development and project management. Proven ability to lead teams, manage reputational risks, and execute data-driven insights in a healthcare context.

Highest-signal resume keywords

• Public Relations Management


• Project Management


• Strategic Communication


• Content Strategy Development


• Stakeholder Influence

ATS Optimization Keywords

Hard Skills

• Public Relations


• Marketing


• Corporate Communications


• Content Strategy


• Media Outreach


• Budget Management


• Data Analysis


• Project Tracking


• Vendor Management


• Digital Project Leadership

Soft Skills

• Leadership


• Interpersonal Skills


• Organizational Skills


• Analytical Thinking


• Problem-Solving

Industry Keywords

• Healthcare


• Earned Media


• Mass Communication


• Nonprofit Marketing


• Reputational Risk Management